Catch up on the latest news, updates and all things LTK with this month’s edition of “LTK in the News.”
Fortune dives into how LTK, a digital marketing platform where all posts contain links to purchase—continues to be a shoppable social market leader.
What time does Amazon Prime Day 2023 end? Everything you need to know to shop now
LTK’s Head of Marketing and brand Partnerships Rodney Mason tells the NY Post why shoppers are looking for deals and smarter ways to shop through the largest global digital marketing platform powered by influencers—LTK.
A reckoning arrives for creator economy startups
The Information dives into how startups catering to Creators with link-in-bio products, accounting software, and other tools have multiplied by the hundreds in recent years, like LTK.
According to LTK data, skinny jeans are out and Crocs are in this summer
Glossy gets into LTK’s Summer Style Trends Report. LTK revealed insights based on its Summer Style Trends Report 2023. Data was gathered through a survey format conducted in May 2023 among 1,044 participants, reflective of the U.S. female population with 97% confidence.
VIDCON takeaways for marketers, from AI buzz to the globalization of influencers
At the annual California convention, Creators, and marketers discussed trends shaping the influencer marketing space. LTK’s Co-founder and President Amber Venz Box’s session “Getting Social Commerce Right: Why it Matters” dove into why short video brand campaigns are up 5x year-over-year on LTK and video obligations make up over half of the total collabs for LTK Creators.
How 'Barbie' became the American monoculture of the moment
The combination of all these elements, and especially Barbie's branded collabs with fashion retailers, has led to a boon in Barbie-fied apparel and decor. It's not enough to see Barbie, we want to be Barbie. Shopping app LTK tells Mashable that it has seen a 644% increase in shopper searches for Barbie-core and Barbie in just the past week.
Good American, Dagne Dover and Tommy Hilfiger are Glossy Fashion Awards winners in 2023
LTK was named the Glossy Fashion Awards winner for "Best Back-End E-Commerce Technology!" The Glossy awards highlight a rise in the industry’s attention to sustainability, inclusivity, and personalized shopping experiences. LTK’s innovative technology is changing the game when it comes to e-commerce, making it easier than ever for shoppers to find and shop the products they love.
Influencers are inspiring beauty purchases both online and in-store
A new study released by LTK paints a picture of just how influential content creators have become in getting people to purchase beauty products. A couple of key trends are contributing to the impact of beauty creators. The first is the consumer preference for video, which has spurred more brands to create video content while also opening enormous space for individuals to contribute and benefit from this consumer desire. Plus, creators have gained consumers’ trust, ranking most trustworthy in LTK’s study, ahead of brand ads and celebrities.
Check out more headlines and discover how LTK is scaling Creator Commerce™ as the premier global influencer marketing platform: VIEW MORE
LTK drives earnings for influencers and content creators
LTK enables Creators to earn more and quickly grow their business through Creator Commerce™, a subset of e-commerce where they share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.
About LTK
As the founder of Creator guided shopping, LTK is the trusted and effective platform for Creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower Creators to be as economically successful as possible. World premium lifestyle Creators in more than 150 countries drive more than $4 billion in annual retail sales through their LTK Shop profiles. Today, nearly 30 million shoppers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite Creators. And, more than 7,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.
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