From teenage blogger to LTK Creator, @stylebymckenz shares her inspiring influencer success story
As told by McKenzie Morgan of @styledbymckenz:
“I started Styled by McKenz in January 2016 and was accepted into the LTK program in September 2017. It was a very big deal to get accepted into LTK at the time, especially at my age. I was just 15 and so many other bloggers my age were getting denied; I was so excited that they saw something in my content and accepted me.
My sales were few and far between at first but by the time I was a freshman in college things had grown a little steadier. In March of 2020 I had my first viral YouTube video—I would check my commission every morning and remember staring at hundreds instead of pennies, thinking "What the heck, this must be a glitch.” I remember crying at the kitchen counter; I truly couldn't believe it. From that day forward, I began making close to a full time income from commission alone.
Being a part of LTK is incredibly special to me, because it has truly changed everything for me as a Creator. It has put me through college—in more ways than one. Not only was I able to contribute my portion of college tuition with the dollars I was earning, but I was granted a 50% scholarship from Kent State University thanks to an essay I wrote on Styled by McKenz changing my life, LTK being one of those huge factors that gave me credibility.
I will graduate this December debt free thanks to my "side hustle". It changed my life. And there is not one day I don't feel so incredibly lucky because of it.
I've dreamed for years of sharing this story and inspiring other aspiring creators to just start.
Discover @styledbymckenz’ LTK Shop
Are you ready to be the next LTK Creator?
An influencer marketing hub, LTK enables influencers and content creators to earn more and quickly grow their business through Creator Commerce™, a subset of e-commerce where real people share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love. LTK brings together more than 200K top-tier Creators, 6K Brands, and 8M monthly in-app LTK Shoppers.
LTK was founded by a Creator, for Creators and influencers. We understand the unique needs of premium influencers across all categories. Our teams support you by pairing hands-on strategic guidance with the industry’s most advanced digital tools to maximize your monetization potential and build lasting brand relationships.
How to leverage your own LTK Shop, a Creator’s digital storefront:
- Post all shoppable content to your LTK Shop where it’s available to search and shop.
- LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent when optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. Shoppers on LTK are there to buy!
- LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with you, regardless of evolving social algorithms.
If you are looking for a little more direction and want to know what it takes to become a top-earning LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business.
Meet some of our top #LTKU Ambassadors:
Name: Ava Wiliams
University: University of California
LTK Shop: AvaWilliams
Name: Sloane Vosen
University: Florida State University
LTK Shop: @sloanevosen
Name: Lauren Norris
University: University of Alabama
LTK Shop: @thelaurennorris
Name: Lauren Loveless
University: University of North Carolina
LTK Shop: @looksbyloveless
Name: Reese Grau
University: University of Alabama
LTK Shop: @reesegrau_
Name: Gabi Mellody
University: Belmont University
LTK Shop: @gab.mell
Name: Lexi Tamburrelli
University: Arizona State University
LTK Shop: @lexitamburrelli
