We may live in an “e-commerce economy,” but LTK (formerly LikeToKnow.It) powers Creator Commerce™, the LTK ecosystem of Creators, shoppers, and brands. This subset of e-commerce is where content creators, influencers, and bloggers share and promote their favorite products to their followers.
By definition an “influencer” is someone who has the power to impact the purchasing decisions of others because of their knowledge, authority, position, or relationship with their audience. As shopping behaviors have evolved, shoppers now look toward these influencers and content creators for purchase confidence beyond the brands themselves.
LTK Creators continue to be the MOST TRUSTED source for product recommendations, more than ads or celebrities, according to LTK data.
LTK has taken note of this behavior evolution and revolutionized the shopping experience by creating a destination for consumers to shop an LTK Creator’s uniquely curated shoppable content and personal digital storefront, their LTK Shop—thus driving purchase confidence and decisions to a whole new level.
LTK drives more than $4B in annual online sales through the power of curated content, and connects Creators, brands, and shoppers alike. LTK Creators are more than influencers—they’re successful brands and are at the center of the LTK mission. They authentically inspire shoppers with their original curated content.
Meet LTK Creators who are more than just influencers, they are brands.
LTK enables influencers and content creators to earn more and quickly grow their business through Creator Commerce™. LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.
Brands choose to work with LTK Creators because of their authenticity and ability to enable purchase confidence with their audience. LTK has made it even easier for brands to connect with Creators by developing LTK Connect, a self-serve product specifically designed to help brands of all sizes–especially direct-to-consumer (DTC)–to connect directly with LTK Creators to drive traffic, sales, and increase brand awareness.
In 2023, LTK unveiled LTK Marketplace—the company’s innovative solution built to empower Creators and brands to easily connect and collaborate on brand partnership opportunities. LTK Marketplace is an expansion of the company’s influencer marketing platform; brands have already invested more than $2.5B in influencer marketing through the LTK platform.
LTK Marketplace is changing the way business is done in the influencer industry. The intuitive new platform fosters direct connection between brands and creators, empowering creators to pitch brands to collaborate on their upcoming campaigns. LTK’s expanded marketplace takes the previous slower and traditionally one-sided model and flips it on its head by expanding to a two-way, brand-to-creator connection.
Let’s dive into LTK Creators and influencer marketing:
An LTK Creator refers to a content creator (aka influencer or sometimes referred to as a blogger) who utilizes the LTK platform to share shoppable content. Creators are defined by their quality of production, consistency of publishing, shoppability of content, and strength of shopper engagement. They are connected to shoppers and brands on the platform, so that when they post about a favorite product and a shopper purchases it from a retailer, everyone benefits.
LTK empowers Creators to give their audience a world-class shopping experience by monetizing their content. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed, and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget and convert the sale.
Approved LTK Creators can share shoppable links via more than 7,000 brands on LTK at any time. Brands also collaborate with specific LTK Creators for a campaign designed to drive traffic, sales or brand awareness via a specified partnership. Brands benefit by tapping into a Creator’s engaged and loyal audience. Because after-all, authenticity is vital to a successful partnership. LTK enables Creators to partner with the brands they know, love, and use.
LTK Creators define retail trends by providing fit, function, and value to drive purchase confidence.
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About LTK
As the founder of Creator guided shopping, LTK (formerly LikeToKnow.It) is the trusted and effective platform for Creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower Creators to be as economically successful as possible. World premium lifestyle Creators in more than 150 countries drive more than $4 billion in annual retail sales through their LTK Shop profiles. Today, nearly 30 million shoppers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite Creators. And, more than 7,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.