LTK Con welcomes LTK Creators, brands and industry leaders to connect, grow and learn

October 5, 2022

4 minute read

Creator Commerce LTK Con

Over 300 Creators descended on Dallas, Texas, for the Creator Commerce event of the year



And that’s a wrap… on the 10th annual LTK Con. Let’s take a look at what three days of connecting, growing and learning with fellow LTK Creators, iconic Brands and industry leaders looked like.

The invite-only, three-day event brought together more than 250 top LTK Creators and premier global brands in Dallas, Texas, for an exclusive opportunity to meet, collaborate, and discover potential partnerships. 

 

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LTK Creators got to meet and learn from top Creators and industry leaders including, but not limited to, LTK President and Co-founder Amber Venz Box, celebrity interior designer Shea McGee of Studio McGee and McGee and Co. TikTok’s Head of North America Lifestyle and Education, Stephanie Hind, and so many others.

The 10th annual LTK Con kicked off with a keynote address from LTK President and Co-Founder Amber Venz Box, who spoke about the state of the industry as well as introducing NEW LTK App features like Products on the Shop and Buy Now (coming soon!). Amber also sat down with LTK Creator, mother, entrepreneur, and interior designer Shea McGee of Studio McGee to dive into her journey as a Creator turned household name and brand. 

Creators were also able to attend classroom sessions such as TikTok 101+ Strategies, where TikTok’s North America Creator Lead, Lifestyle & Education Melissa Tecson shared insights on how to leverage TikTok for their LTK Shops. Other insightful sessions included Unlock Your LTK Analytics To Boost Earnings, where LTK Creators dove into LTK Analytics and insights to strategize and curate optimized content. The week was filled with strategy, meet and greets, LOTS of fun and few LTK surprises along the way!

 

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LTK Shop IRL

LTK Con brought to life a real, one-to-one representation of an LTK Shop, a creator’s digital storefront and shop. The merchandised boutique showcased the functions of the Creator’s Shop including features like Collections, Product Reviews, Product Sets to Price Drop Alerts. Brand sponsors included Abercrombie & Fitch, Walmart, Anthropology, Tarte, and Colleen Rothschild. 

 

LTK Brand Collabs

Brands in attendance hosted roundtables where they could connect with Creators and suites to showcase their products. 

LTK Con brand sponsors included:

 

LTK Creator Awards

The week culminated with the inaugural in-person LTK Creator Awards, where 10 LTK Creators were named All Stars and Rising Stars in their LTK verticals, and two brands were named Brand of the Year and LTK Connect Visionary of the Year.

The LTK Creator Awards honored new and established Creators who are successfully building their business, growing their community of followers and creating incredible content. Across fashion, beauty, home, family and wellness, LTK honored “All Star” and “Rising Stars” in each category, chosen by shoppers. 

 

LTK Creator Award 2022 winners:

 

LTK Brand Awards 2022

LTK recognized brand excellence in Creator Commerce with the company’s inaugural in-person 2022 LTK Brand Awards. Brands were selected based on their unique and impactful creator strategy from the past year and LTK proprietary benchmark data—measuring content reach and engagement, awareness, and sales.

 

Brand of the Year: Brands with top-performing campaigns that raised awareness, created engaging content, generated top sales and cultivated long-term creator relationships.

  • Winner: Walmart
    • (Fellow Nominees: Abercrombie & Fitch, Sephora)

 

LTK Connect Visionary of the Year: Direct-to-consumer businesses successfully revolutionizing industries on their own terms, leveraging LTK Connect and Creators.

  • Winner: Anea Hill
    • (Fellow Nominees: Revolution Rose, shortyLOVE)

 

Check out more LTK award winners here. 

 

About LTK

LTK is the largest global digital marketing platform powered by influencers. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. For the past decade, LTK has grown to become a trusted and effective business-enablement platform where creators launch, run and grow their LTK  Shop. The company is headquartered in Dallas, TX and currently operates on five continents. Download the app today: LTK in the App Store or Google Play.

Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love, grow with a community of 200,000 global creators, and start earning? We created the industry and are now defining the next decade. So what are you waiting for? It’s time for YOU to join our network of entrepreneurs. 

 

APPLY NOW

 

If you are looking for a little more direction and want to know what it takes to become a full-time LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business. At LTK we empower more than 200K top-tier Creators, 6K Brands across 100 countries, and 8M monthly in-app LTK Shoppers. 

 

The value of working with LTK

LTK was founded by a Creator, for Creators and influencers. We understand the unique needs of premium influencers across all categories. Our teams support you by pairing hands-on strategic guidance with the industry’s most advanced digital tools to maximize your monetization potential and build lasting brand relationships.

 

How to leverage your own LTK Shop, a Creator’s digital storefront:

  1. Post all shoppable content to your LTK Shop where it’s available to search and shop. 
  2. LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent when optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. Shoppers on LTK are there to buy!
  3. LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with you, regardless of evolving social algorithms.
Topics: Creator Commerce LTK Con