LTK’s 2023 Back-to-School Shopper Study is the ultimate guide for curating content

Our study reveals what shoppers are looking for and when they are prepping for the back-to-school season

LTK has released its 2023 LTK Back-to-School Shopper Study and reveals optimistic shopper spending trends despite economic concerns. 

Did you know shoppers are kicking off their back-to-school shopping earlier this year? As of early July, 35% of shoppers will have begun their back-to-school shopping, up from 31% in 2022. Plus 62% of shoppers said they will have started shopping before the end of July, according to LTK’s Back-to-School Shopper Study.

The most sought-after shopping categories include:

• Fashion
• Shoes
• Backpacks
• Core school supplies
• Accessories
• Personal care products
• Food and beverage
• Cleaning supplies
• Electronics
• Health and wellness products

Gen Z is heading back to college

As Gen Z heads back to school this fall, more than half will start their shopping in late July through early August. And when it comes to shopping preferences, 76% will shop online.

Let’s dive into Gen Z’s shopping behavior:

• 77% of Gen Z shoppers express that they rely on advice from Creators when shopping in physical stores.
• 75% of Gen Z shoppers base their online purchases on recommendations from Creators.
• 45% of Gen Z shoppers follow Creators who share back-to-school content.

If you are a content creator or influencer looking for back-to-school content ideas, look no further than LTK Creators. Check out what LTK Creators are posting on the LTK app.

Backpacks are a back-to-school staple and a great way to lean into this trend. Check out LTK Creator @haleyparkerstyle for inspo.

Inspire your followers that are headed back to college or freshman with dorm decor style. Check out LTK Creator @TracyDesignMyLife for inspo.

Don’t forget about teachers and sharing cute, comfy and stylish fashion that can endure the school day. Check out LTK Creator @itstayloranne__ for inspo. 

APPLY NOW TO JOIN LTK

Make 2023 the year that you own your audience with your LTK Shop, your digital storefront: 

• Your content on LTK is always on, simply post all your shoppable content to your LTK Shop where it’s available to search and shop. 
• LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. 
• LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.
• Earn more passive income with your very own LTK Shop.

The benefits of being an influencer turned LTK Creator include access to:

• 20M+ monthly LTK shoppers
• 6K+ brands across 100 countries
• A community of hundreds of thousands top-tier Creators
• 700+ global team members 
• LTK Creator app, a platform to easily curate shoppable content
• Personalized LTK Shop
• LTK app that offers convenience, accessibility and data-driven personalization for shoppers
• Educational resources that feature industry leaders, webinars, updates on shopper behaviors, and so much more

LTK empowers creators to give their audience a world-class shopping experience. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget, and convert the sale.

APPLY TO JOIN NOW

About LTK

The LTK creator guided shopping platform is the pioneer in the industry. LTK is the trusted platform for creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. Premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Creator Shop profiles. Today, more than 20 million consumers turn to LTK Creator Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.