How do I show up on Instagram’s Explore page?

Find 5 tactics for influencers and content creators to end up on the Instagram Explore page

Who doesn’t want to be on Instagram’s Explore page?! It’s a great way to gain more exposure, build your following, promote your LTK Shop (if you’re an LTK Creator), increase engagement, and drive conversions!

What exactly is the Explore page?

This page is a collection of Reels, videos, and Stories that are based on the user’s interests. The Instagram algorithm behind the Explore page uses technology to learn what content you engage with to improve the content it recommends to the user, so no two Explore pages are alike.

All Instagram users have to do is tap the magnifying glass icon at the bottom of the app screen to unlock a world of content that appeals to them. Bonus: The user can search for other accounts, hashtags, and locations. Once the user taps on a photo or Reel it will open up a continuous scroll of content that is related to that photo.

What are the benefits of showing up on the ‘Explore page’?

• Increased followers
• Increased engagement
• Increased conversions

How do I show up on the Explore page?

• Share engaging content: The best way to land on the Explore page is by sharing content your audience wants to see. Use your Instagram insight to see what your top-performing content is and implement that into your content creation. 
• If your followers engage (comment, like, share, save) with try-on haul videos (Reels) the most then start crafting more. Try to post at least 1-2 per week. 

LTK insight: According to Sprout Social Index 2022, 66% of shoppers found short-form video to be the most engaging type of in-feed social content.

• Optimize your timing: Give yourself an edge by posting when your followers are online. Track your audience behavior and consider posting best practices, according to Sprout Social.
  • Best times to post: 
    • Mondays at 11 a.m.
    • Tuesdays and Wednesdays from 10 a.m. to 1 p.m.
    • Thursdays and Fridays 10 a.m. and 11 a.m.
  • Best days to post: Tuesdays and Wednesdays
  • Worst days to post: Sundays
    
    
• Keep it fresh with Reels: As previously mentioned 66% of shoppers found short-form video to be the most engaging. Reels are an optimal way to diversify your feed and keep your audience engaged.

• Mix up your content style: Keep an eye on what’s trending on Instagram and leverage this knowledge into your content mix. And remember, LTK recommends that 20% of your content should be non-shoppable. And to post 1 shoppable Instagram Story for every 3 personal Stories.
   
• Consistency is key: It’s important to have a steady posting cadence so the Instagram algorithm can see you are an active user with high engagement. LTK recommends posting at least 1 per day, but no more than 3x a day. 

Join LTK

LTK is a company built on Creator innovation by a Creator for Creators. LTK drives more than $3B in annual brand sales by uniting Brands, Creators, and Shoppers through the power of distributed original content. LTK Creators have sat at the center of our mission since day one, due to their ability to authentically inspire their shoppers through curated messaging. They define retail trends by providing fit, function, and value to drive purchase confidence.

Are you ready to join a community of entrepreneurs? 

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Discover LTK

If you are ready to become a full-time LTK Creator, we’ve got you covered. Discover how you can turn a hobby into a full-time business with the power of Creator Commerce™ .

At LTK we power Creator Commerce™ for more than 200,000 top-tier creators, 6,000 brands across 100 countries, and more than 8 million monthly in-app LTK Shoppers. 

The benefits of owning your own Shop on LTK

1. Post all shoppable content to your LTK Shop where it’s available to search and shop. 
2. LTK converts followers to shoppers 3.5X more than social channels, so your time is well spent when optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. Shoppers on LTK are there to buy!
3. LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with you, regardless of evolving social algorithms.

By pioneering a proprietary ecosystem of innovative technology, strategic growth consulting, global brand partnerships, and expansive shopper distribution, we’ve done more than just monetize influencer marketing. We created the industry and are now defining the next decade. So what are you waiting for? 

It’s time for YOU to join our network of entrepreneurs. 

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