LTK has rounded up the top 7 fashion trends to refresh your style in the new year
The year is 2024, and you’re looking forward to a closet update. Don’t stress because you don’t have to toss everything you own. All you need is a refresh with the help of LTK (formerly LikeToKnow.It). Let’s dive into what’s trending and learn which items to add to your closet so your style can stay on point this year.
Grandpa chic
It’s official grandpa chic is in. Coastal grandma is out, and according to Pinterest, eclectic grandpa is taking the reins with chunky cardigans, loafers and oxfords, and earthy tones. It’s all about cozy style.
LTK tip: Grandpa chic also applies to what’s trending in home decor. Think old world masculine spaces with deep hues, leather tufted couches, antiques, and wood accents.
Jelly style
Let’s get nautical, and slightly romantic, with iridescent tones for jelly style. It’s all about blues, lilac, and soft organic silhouettes. A simple styling hack is opting for a top or coat with more volume while wearing a tapered pant or skirt.
Prep school
The aughts and Y2K prep school style has entered the chat. The 3Ps will be everywhere this year: plaid, pleats, and polos. Take inspo from your high school uniform and up the ante by thinking polished, quiet luxury (we’ll get to that later).
Peach fuzz
Pantone released its color of the year—peach fuzz. It’s a gentle hue that lean towards pink, nude, and if it were a metallic it would definitely be copper. It’s a neutral that can revive any look whether it's a lady jacket, summer dress, or tailored coat.
LTK tip: Peach fuzz is also a subtle way to lean into spring by adding the hue to your makeup routine, think eyeshadow, blush, and lip oil.
Girl core
Girl core, AKA coquette core, is a style trend that is an evolution from vanilla girl. A romantic girly aesthetic that calls for bows, a feminine color palette (think pink and, of course peach fuzz), ballet flats, and layers of lace.
Quiet luxury lives on
A timeless closet theme that is the building blocks of any closet. Aim for plain white tees, jeans, tailored blazers, leather jackets with clean lines, A-line dress and skirts. It’s an effortless look that can be pulled together by a handbag, pair of sunnies, and even a simple baseball cap.
Mega bags
If you’re looking for the accessory trend report, all you need to know is mega bags are in! A carryall for all your things. Whether it’s a bucket bag or woven textile, these bags were made for women on the move.
Shoppers love the LTK app experience because it’s designed specifically for them! The LTK app allows consumers to instantly shop images and videos curated by LTK Creators for all their needs, including the latest fashion, beauty, and home decor trends, plus gift ideas, luxury goods, and even consumer packaged goods (CPG).
LTK has more than 40M monthly shoppers, and those shoppers are purchasing shoppable content at a rate of 3.5x higher than when they are browsing social media.
Are YOU ready to build your own brand?
LTK (formerly LikeToKnow.It) empowers Creators to give their audience a world-class shopping experience. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget and convert the sale.
APPLY NOW TO JOIN LTK
Start the year off right by owning your audience with your LTK Shop, your digital storefront:
- Your content on LTK is always on, simply post all your shoppable content to your LTK Shop where it’s available to search and shop.
- LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers.
- LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.
- Earn more passive income with your very own LTK Shop.
The benefits of being an influencer turned LTK Creator include access to:
- 40M+ monthly LTK shoppers
- 7K+ brands across 100 countries
- A community of hundreds of thousands of top-tier Creators
- 800+ global team members
- LTK Creator app, a platform to easily curate shoppable content
- Personalized LTK Shop
- LTK app that offers convenience, accessibility and data-driven personalization for shoppers
- Educational resources that feature industry leaders, webinars, updates on shopper behaviors, and so much more
Discover how LTK built momentum in the industry, grew Team LTK to new heights, and launched new innovative tools to amplify Creator businesses: HERE.
About LTK
As the founder of Creator guided shopping, LTK is the trusted and effective platform for Creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower Creators to be as economically successful as possible. World premium lifestyle Creators in more than 150 countries drive more than $4 billion in annual retail sales through their LTK Shop profiles. Today, nearly 40 million shoppers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite Creators. And, more than 7,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.
Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love and start earning? We created the industry and are now defining the next decade. So what are you waiting for?
It’s time for YOU to join our network of entrepreneurs.
