Summary

A premium high street retailer partnered with LTK for a bespoke lunch event at Manchester's King Street Townhouse to boost brand awareness and build relationships with Creators. 10 Creators with a combined social reach of 3.5M were dressed by the brand and had the opportunity to interact with the SS24 collection in a branded event space. LTK arranged for each Creator to be gifted a linen blouse that could be personalised on-site by the brand’s in-house embroiderer, creating a viral social sharing moment.

Goals

Foster meaningful relationships with LTK Creators to drive brand awareness, loyalty and retention through increased shoppable content on LTK. Showcase the brand’s Summer Separates collection launch and utilise campaign ambassadors to create authentic shopping content, to further position the retailer as a premium high street brand.

Approach

Creators were strategically invited based on their content style, performance and previous ambassadorships. LTK executed end-to-end event management, from branding and photography, to videography and catering. Outfits by the brand were sent to Creators ahead of the event to capitalise on unboxing and GRWM content creation. Personalised shirts were gifted to Creators to maximise engagement.

Results

Following the event, the retailer saw a +115% increase in GMV compared with the previous period. The brand was able to generate organic Creator content to use across their social channels and drive brand awareness. Hosting an LTK event formed part of the retailer’s wider content strategy to amplify authentic shoppable content and leverage opportunities to connect with Creators whose style aligns with their product.