The creator economy is booming—projected to reach a staggering $500 billion by 2027. Creators have become more than trendsetters; they are the trusted voices shaping how consumers discover products, engage with brands, and make purchasing decisions.
In fact, 91% of Gen Z and 78% of millennials turn to their favorite Creators to see what’s trending. But as social media platforms shift to interest-based algorithms, brand engagement is going down, costs are going up and 74% of consumers report feeling like social media is no longer social, according to LTK’s 2025 National Consumer Study. What they crave most is connection and community.
That’s where LTK steps in.
A consumer community experience to grow your audience like never before.
Creator location and interest-based discoverability to watch, like, and follow favorite Creators.
LTK, the first and largest Creator Commerce™ platform, is proud to unveil The New LTK Experience—a bold evolution of the LTK consumer app designed to empower both brands and Creators like never before. This isn’t just an update; it’s a reimagination of how people connect, discover, and shop within the creator economy.
The New LTK is a community-first experience that empowers brands to grow their audiences in the LTK consumer app like never before with enhanced geolocation, interest-based discoverability, and seamless retargeting capabilities. For Creators, this means deeper engagement with their audiences, and for brands, it opens the door to hyper-targeted connections and more impactful partnerships.
Join LTK founder Amber Venz Box and GM Brand Platform Kristi O'Brien for an engaging discussion and live demo showcasing the new experience and how it can lead to measurable results for brands.
The new LTK app expands beyond shopping to deliver a video-first experience where users can watch content from their favorite LTK Creators, discover new ones, and build community—all in one place.
The new Activity Tab ensures your consumers are always in the know. Whether it’s a price drop on a product they’ve favorited, timely brand notifications, LTK ads, a new post from a Creator they love, or direct messages through Chat, consumers will be able to messages from Creators they follow and be able to directly engage with reactions.
LTK is redefining what it means to build community in the creator economy. With the new Profile Tab, it’s no longer just about following Creators—it’s about introducing yourself, connecting with friends, and curating your personal experience.
For brands, The New LTK Experience unlocks powerful opportunities to connect with highly engaged audiences. With enhanced geolocation features, brands can target consumers based on their interests and location, driving more personalized shopping experiences. Increase brand exposure through geolocation and interest-based discovery, where local Creators amplify the brand's message to grow their audiences.
Connect with your consumers through a dedicated destination for notifications, seamlessly highlighting Creator content and paid ads to drive meaningful interactions. Foster a community-driven experience built on genuine connections, increasing visibility and engagement by aligning with consumer interests—not algorithms. Seamless retargeting capabilities also allow brands to re-engage users who have shown interest in their products—turning discovery into conversion.
In a world where social media is shifting away from authentic connection, LTK is stepping up to create a space where brands, creators, and consumers can truly engage.
Ready to experience the future of Creator Commerce™? Download or update the new LTK consumer app in the App Store today. New features and updates will be rolling out over the next several weeks.
The New LTK isn’t just a refresh—it’s a revolution.
Our team will be at the below events, showcasing The New LTK in person! Stop by and say hello to learn more about The New LTK or reach out to our events team here to reserve a spot.
Want to learn more? Contact LTK today.