LTK's Next Chapter in Creator Marketing: NEW Brand Profiles and Apple iOS Updates

For years, brands have known LTK as the leading Creator Marketing platform. Our proprietary data and proven partnerships have helped create communities in key verticals, such as fashion, beauty, and retail, across platforms ranging from social media to connected TV.

But now we’re ready for a new chapter. Buckle up as LTK shapes the next wave of Creator Marketing. Explore what our transformation into an all-in-one Creator Marketing platform means, including immediate benefits and a new way to increase visibility with LTK Brand Profiles. 

Plus, get an exclusive look at user experience enhancements for iOS 26.

What Is LTK's All-in-One Brand Platform? 

LTK's Brand Platform is an all-in-one Creator Marketing platform, with no SaaS fees, that makes it easier to cast, collaborate, and supercharge Creator partnerships. Build your Creator strategy with access to guided experience and unlimited seats.

While other platforms charge more for advanced features, Brand Platform gives you one free, comprehensive Creator Marketing platform to:

• Discover unrivaled talent, powering discovery with the most data in the industry.
• Manage at scale, streamlining gifts, codes, and collabs with full customer relationship management.
• Analyze and scale with LTK Leaderboard data and 360 full-funnel reporting.

Want to power up your all-in-one Creator Marketing platform even more? Add the all-new LTK Brand Profile. 

Expand Your Visibility with LTK Brand Profiles

LTK Brand Profiles offers brands a dedicated, free home on LTK. Connect with millions of active monthly users with a profile they can use to find, follow, and shop your brand’s curated Creator content all in one place.

It just takes a few steps to get started with LTK Brand Profiles:

1. Claim your LTK Leaderboard and Brand Dashboard for free.
2. Choose the content to feature from your Leaderboard in the Brand Dashboard.
3. Preview your profile to see how your brand will appear before you post.
4. Go live to launch your profile and make it discoverable to millions.
5. Keep it fresh with weekly updates showcasing Leaderboard content.
6. Promote LTK Brand Profiles like any other social handle and engage audiences shopping on LTK.

Ready to see big results? Drive traffic, engagement, and sales by linking your Brand Profile on every platform where audiences can find you. LTK Brand Profiles unlocks significant benefits for companies and social media managers.

• Create awareness: Reach millions of LTK consumers in one place for free.
• Reach high-intent shoppers: Up to 20 percent of all LTK searches start with a brand name.
• Curate your brand’s story: Elevate your top Creator and brand content. 
• Future-proof your content: Make it easy for audiences to find your brand, regardless of how social media changes.
• Simplify content conversion: Transform your existing campaign assets into an evergreen sales channel.
• Shape your brand's future: Create a hub to share your brand story and Creator collaborations before anyone else.

LTK isn’t just shifting to align with Creator Marketing and our users. We’re also implementing changes that respond to wider technology upgrades, such as iOS 26. 

Empower Shoppers with LTK + Apple iOS 26 

iOS introduced major changes that impact the way users interact with their devices and discover information. Users can expect a few changes to the LTK app from the iOS 26 update and beyond.

Enable visual intelligence

Visual intelligence brings significant potential for Creator Marketing because it gives iOS users a new way to find information across the web. Brands can use it to surface posts outside the LTK app and power organic discovery. It’s as easy as 1-2-3:

1. Take a photo or screenshot. 
2. Circle a product you want iPhone search to identify.
3. Watch as LTK Creator content appears alongside search results.

Leverage the Liquid Glass design

Apple’s revamped Liquid Glass design streamlines user experience across iOS. We’ve updated the LTK app to match with simplified navigation and clear, crisp content. LTK just got easier to use on mobile thanks to:

• Streamlined navigation bar for simple Creator browsing, search, and discovery
• Floating navigation above posts that fades as users scroll to keep the focus on Creator content
• Watch tab that modernizes feeds to make Creator videos stand out

Meet the New LTK Experience

LTK is constantly evolving to keep up with shifting consumer expectations and brand marketing goals. The new all-in-one Creator Marketing platform and LTK Brand Profiles let you easily cast, create, and showcase your brand exactly where consumers are looking. Manage everything seamlessly, and don’t miss a beat across the tech landscape! 

Ready to level up? Get started with the new LTK today to elevate your Creator Marketing.

About the author:

 

Ally Anderson - Sr. Director of Strategy & Insights, Brand Partnerships, LTK 

 

Ally Anderson leads Strategy and Insights for the Brand Partnerships team, where she drives strategic planning, delivers actionable insights, and engages with senior brand and retailer leaders in Creator Marketing. Previously, Ally served as Director of Brand Partnerships, managing a strategic client partners and scaling business growth. Ally currently leads all of LTK Brand Parnership research and monthly webinars and is frequently featured in media outlets.