That's a wrap on the 2022 LTK Brand Awards
The inaugural LTK Brand Awards were presented at LTK Con 2022 in Dallas, recognizing brand excellence in Creator Commerce. The 10th annual creator conference brought together top hyper-growth lifestyle Creators and premier global brands for an opportunity to collaborate and connect.
Brand nominees were selected based on their unique and impactful creator strategy and LTK proprietary benchmark data - measuring content reach and engagement, awareness, and sales. They also were consistently innovative through Creator Commerce™ to BE MORE Believable, Efficient, Memorable, Organic, Relevant, and Effective across multiple Creator campaigns and collaborations.
And the winners are...
- Brand of the Year: Brands with top-performing campaigns that raised awareness, created engaging content, generated top sales and cultivated long-term creator relationships.
- LTK Connect Visionary of the Year: Direct-to-consumer businesses successfully revolutionizing industries on their own terms, leveraging LTK Connect and Creators.
Winner: Anea Hill
- Performance Strategy of the Year: Through a 360 strategic approach with Creators, these brands achieved some of the highest performing campaigns—combining strategic testing of channels and using a variety of Creators and content formats.
Winner: Abercrombie & Fitch
- Best Multi-Category Campaign Strategy: These trailblazers have broken through various verticals through strategic marketing and creator approaches.
- Best 360 Campaign Strategy: These brands have creatively maximized budgets and scaled their business through successful collaborations, competitive commission rates, and LTK Advertising with a do-it-all approach to reach Creators and shoppers.
- International Brand Impact: These international brands have a global footprint and have continuously driven sales and traffic through some of the most engaging Creator campaigns.
Winner: Karen Miller
- One to Watch: Brands who are investing in ground-breaking strategies, reaching new shoppers and driving incremental sales.
Congratulations to all the brand nominees for being leaders in Creator Commerce! Learn more about the winners and nominees on our 2022 LTK Brand Awards page.