Kristi O'Brien, General Manager of Brand Partnerships at LTK and Gary Kanazawa, Head of Product, Brand Partnerships at LTK discussed the latest product releases during the Brand Insights Session at LTKCon 2024.
At LTKCon 2024, brand marketers and decision-makers had the opportunity to explore and experience the latest products and brand tools introduced by LTK. Kristi and Gary led the session by highlighting the evolution of the Creator Marketing landscape. They emphasized the importance of having the right resources to drive brand strategies and ensure ongoing success and growth. They shared direct feedback from LTK's brand partners, translating it into the products presented and those soon to be released. The leaders delved into products such as LTK 360, LTK Leaderboard, Dynamic Profiles, and LTK Power Gifting.
The first product discussed was LTK 360. LTK 360 offers real-time, comprehensive organic and campaign management data. With its enhanced reporting capabilities, brands can accelerate their Creator programs using a 24/7 full-funnel performance reporting tool, optimizing their investment in LTK Creators. Additionally, LTK 360 provides upper-funnel metrics, such as Earned Media Value (EMV) to gauge campaign effectiveness, along with proprietary cross-platform performance data for brands.
The demand for greater transparency in the Creator Marketing industry continues to grow. Introducing LTK Leaderboard, a tool that offers real-time performance analytics on Creators driving brands and businesses forward. Brands aim to establish the most genuine and impactful partnerships with Creators to boost their business. To achieve this, they need to identify who delivers results. With LTK Leaderboard, brands who actively invest in Creator campaigns can now pinpoint their top organic performers from LTK, the largest network of curated Creators. This tool allows brands to identify their top organic performers, across all social channels, leveraging the industry's largest network of curated Creators, to build impactful partnerships.
Kristi O'Brien presenting the newest and most exciting product releases to the brands attending LTKCon 2024.
LTK Power Gifting enables brands to seamlessly connect with Creators by providing gifted products and promotional codes without the need for a traditional campaign brief and Creator posting requirements. This tool simplifies the often chaotic and disorganized Creator gifting process, making it easier for brands to manage. With LTK Power Gifting, brands can cultivate genuine relationships, reinforce existing ties, and broaden their organic reach. It serves as an effective method to engage with Creators and reward top performers, thereby enhancing collaboration and influence.
LTK Dynamic Profiles offers a transformative solution for brands seeking to expand their reach and visibility among Creators. By improving brand discoverability in the LTK Creator App, Creators can now quickly find your brand, shop and promote a brand's products. Creators can align with brands that best match their preferences and know will resonate with their audiences, ensuring targeted and meaningful traffic to brands. The new brand discovery experience also serves to provide transparency on commission rates, allowing Creators to have full visibility and make quick decisions on where they are linking.
Discover the newest product innovations through our on-demand webinar, "The Enriched Creator: Engaging Brands with LTK AI." Attend the webinar to access the white paper.
Rodney Mason, Head of Marketing, Brand Partnership at LTK and Ally Anderson, Director of Strategy & Insights at LTK delivered the latest research and findings from the LTK x Northwestern University Brand Study 2024.
Rodney Mason and Ally Anderson engaged the audience with the latest Chief Marketing Officer brand study, conducted by LTK and Northwestern University. The study highlights key findings from 185 Chief Marketing Officers from leading brands that actively invest in Creator Marketing. Among the participants, 44% represent brands with over $1 billion in annual revenue.
As brands and leaders refine their 2025 forecasts and budgets, it's promising to note that 93% of surveyed brands plan to increase their Creator marketing budgets or enhance its role in their strategies. Creator marketing remains robust and is expected to continue as a top growth channel.
Creator strategies are rapidly evolving, often resulting in increased budgets that drive growth. The study indicates that 41% of brands plan to allocate at least half of their digital marketing budgets to Creator efforts, reflecting a 14% year-over-year growth from 2023. Brands are strategically investing where they see the most efficiency and success, with Creator marketing emerging as a clear leader.
The full 2024 LTK x Northwestern report will be released during the live webinar taking place on October 23rd.
Ready to learn more about LTK? Contact us today to find out more about LTK and partnering with Creators to drive traffic, sales, and increase brand recognition.