With the launch of iOS 26, Apple has introduced its most advanced consumer experience yet. And LTK is one of the very first apps built to support it.
With the new Liquid Glass design, LTK Creator content now stands out in a more premium, immersive experience that feels dynamic, intuitive, and uniquely Apple. As one of the first platforms to integrate with Circle to Search, visual intelligence, LTK Creator content can now appear directly in iPhone search results when someone circles an item–unlocking powerful new opportunities for discovery, visibility, and connection beyond the LTK app.
Together, these updates mean Creator content looks better, is easier to find, and reaches farther than ever before. Here’s how.
Circle to Search: Discovery beyond the app
The biggest breakthrough? LTK is one of the first platforms to integrate with Circle to Search, Apple’s new Visual Intelligence feature.
Here’s how it works:
- A consumer takes a photo/screenshot and circles a product they want to learn more about.
- iPhone search instantly identifies it.
- LTK Creator content surfaces as results—right inside Apple’s search.
That means Creator posts reach even beyond the LTK app! With Circle to Search, Apple’s new Visual Intelligence feature, millions of iPhone users can organically discover Creator content in their everyday browsing—leading to new exposure, new audiences, and more opportunities to shop.
A premium, Apple-inspired experience
An LTK Creator's feed now reflects Apple’s new Liquid Glass design language. The look is bold, modern, and glass-like—putting the spotlight on Creator content:
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Content first: Navigation floats above a Creator's posts and fades as consumers scroll, keeping the focus on what matters most—LTK Creator content featuring the brands they love.
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More immersive video: With more vertical space on the Watch Tab, LTK Creator video posts stand out in a sleek, modern feed.
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Simplified navigation: A streamlined navigation bar makes browsing, searching, and discovering Creators easier than ever.
This is Apple’s most visually immersive iOS yet—and LTK content is built to shine in it.
What this means for LTK Creators and brands
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More discovery: Circle to Search, Apple’s new Visual Intelligence, brings LTK Creator content into iPhone search results.
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More visibility: LTK Creator posts take center stage with Liquid Glass, removing clutter and maximizing visibility.
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More reach, automatically: Creators don’t lift a finger—LTK content can now appear directly in iPhone search results, connecting Creators to audiences beyond the LTK app. Brand partners benefit with increased exposure and reach.
What this means for a Creator's community
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Easier discovery: They can find Creator posts not just in the app, but also directly through iPhone search. Visual intelligence makes it easier than ever to shop inspiration by tapping or circling products that they love.
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Smoother experience: A simplified navigation bar makes it easier to browse, search, and shop Creator content.
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More immersive content: Videos and posts feel larger, clearer, and more dynamic—creating a dynamic, premium experience that feels natural, intuitive, and distraction-free.
The beginning of what’s next
Apple’s iOS 26 brings moments of beauty, craft, and joy to the mobile experience. By partnering closely with Apple, LTK is putting Creators—and the brand content they love to share—at the center of this new era of discovery and shopping.
And the best part? This is just the beginning.
👉 Update your iPhone to iOS 26 and check it out and contact us for more information on how your brand can best partner with LTK.