Q1 2022: We're Just Getting Started

LTK kicked off the year invigorated by a $300M investment from Softbank in 2021 to supercharge our growth and drive the next generation of shopping by empowering creators, brands and shoppers.

LTK sales grew twice as fast on the LTK shopping app as sales through LTK on  all other publishing and entertainment platforms. Shoppers purchased more through LTK in the first quarter of 2022 than the first quarter of 2021, and brand spend on creator driven campaigns through LTK increased from the first quarter in 2021. In addition, LTK was named one of Fast Company’s Most Innovative Companies in retail for a third year in a row. This all proves one thing: our momentum keeps building as creators, brands, and shoppers experience the value of LTK creator-guided shopping. 

Following the investment and going into 2022, LTK committed to aggressive expansion to accelerate the growth of its three-sided technology platform. In the first quarter, LTK introduced new innovations and partnerships to help make it even easier for creators and brands to appeal to shoppers through LTK technology. And, behind the scenes, we launched a zealous effort to find world-class talent who will accelerate our mission. 

Now, let’s unpack that. Check out updates from this quarter: 

• For creators-  LTK launched new shop features including Collections which gives creators the ability to group their content by theme at the top of their shops. According to recent LTK data, Collections drive higher conversions and impressions. 
• For brands- LTK secured an exclusive partnership with Roundel, Target’s media company. Brands will now be able to harness the power of influencer marketing while contributing to their annual commitment at Target, and directly tap into LTK’s network of shopping-focused creators. 
• The LTK team grew by 160 new employees through an expansion of top talent in engineering, product design, creator relations, marketing and sales. LTK is continuing to grow its team. Check out the list of job openings on our website.

So what’s next? 

At LTK, we often say “we’re just getting started”, and that’s never been more true than right now. While we can’t let the cat out of the shopping bag just yet, we can say this, we are dreaming BIG so stay tuned.