The results are in! Out of millions of products across thousands of retailers, there were a select few that stood out in 2021 for earning the LTK Creator stamp of approval. To celebrate the best of the internet, LTK assembled its annual Most Loved Products of the Year Awards featuring the top sellers across fashion, beauty, fitness, family and home.
Each day, LTK Creators spend hours researching, ordering, trying on and styling thousands of products to find the very best items online. From the jeans that have the perfect amount of stretch to the cookware that makes anyone feel like a magician in the kitchen, creators are painstakingly curating the internet so their followers can open the LTK shopping app, easily find their desired products, and click to buy.
Using its proprietary LTK Influencer Benchmark™ technology to evaluate the millions of creator-endorsed products, LTK compiled the top performers based on engagement, impressions and sales.
This year’s list once again reflects the shifts in habits and lifestyles over the last year, with denim beginning to replace sweats and makeup making a much loved return to the small screen. Below are the top items that were most shopped, talked about, gifted and worn by LTK Creators over the last year.
Most Loved Fashion
- Gucci Soho Small Leather Disco Bag
- Abercrombie & Fitch Asymmetrical Snap-Up Fleece
- Target Universal Thread™ Women's Brittin Sneakers
- Steve Madden Finely Tan Chain Pointed Toe Mule
- Soma Enbliss Wireless Bra
- Walmart Time and Tru Women's Crewneck Sweatshirt
- Abercrombie & Fitch Seamless Tank Bodysuit
- Express High Waisted Flare Jeans
- Target Women's High-Rise Frayed Hem Jean Shorts
- Steve Madden Hayle Platform Chelsea Boot at Nordstrom
- Walmart George Men's and Big Men's Super Soft Flannel Shirt
- Small Business Favorite: Hampden Clothing
Most Loved Beauty & Personal Care
- Olaplex No. 3 Hair Protector at QVC
- Dyson Airwrap
- Gucci Soleil Bronzing Powder at Sephora
- Elemis Dynamic Resurfacing Pad
- IT Cosmetics Confidence in a Cream
- Tarte Maracuja Juicy Lip
- Lancome Lash Idôle Mascara
Most Loved Health & Fitness
- Vuori Performance Joggers
- Girlfriend Collective Paloma Sports Bra
- Adidas UltraBoost DNA Running Shoe
- Lululemon Everywhere Belt Bag
- Oral-B iO Power Toothbrush at Target
Most Loved Home
- Target Opalhouse™ Printed Accent Rug
- Apple AirPods Pro at Target
- The Styled Collection Leopard Buttery Blanket
- Stanley Adventure Quencher Travel Tumbler
- Anthropologie Gleaming Primrose Mirror
- Our Place Always Pan
- Better Homes & Gardens River Oaks 5-Piece Wicker Conversation Set at Walmart
Most Loved Family
- Graco Booster Car Seat at Target
- Teamson Kids Kitchen Set at Wayfair
- Pottery Barn Kids Larkin 4-in-1 Convertible Crib
- BabyBjörn Baby Carrier Mini at Nordstrom
With consumers facing a vast amount of online content every day, particularly across their social feeds, creator-guided shopping offers a curated and personalized way to get to the products and brands they are searching for - faster and with more confidence.