Digiday recognizes LTK’s new video-first app experience

DALLAS-- April 29, 2025 – LTK is honored to be recognized as the winner of the 2025 Digiday Streaming and Video Awards. This award celebrates the success of LTK’s new video-first app experience, which delivers a more entertaining, engaging experience for consumers to watch and keep up with their favorite creators, while helping creators confidently reach their communities every day.

By transforming the platform to a video-first experience, layered with seamless shopping and creator-led storytelling, LTK continues to lead innovation in the creator economy. The new experience has empowered creators to connect more deeply with their communities. Since launch, more creators are posting video on LTK - with the volume of videos posted weekly on LTK increasing 122%. And, more consumers are watching video and engaging longer on LTK. On average engagement is up 73% since launching the new video experiences, and video posts have doubled creator sales on LTK.

This recognition reinforces LTK’s commitment to shaping the future of creator-led platforms.

For more information about the Digiday Streaming and Video Awards, please visit: https://digiday.com/announcement/awards/business-insider-youtube-and-daily-mail-are-2025-digiday-streaming-and-video-awards-winners/

For more information on the new LTK experience, please visit: https://onbrand.shopltk.com/en/latest-news/introducing-the-new-video-first-ltk-consumer-app-watch-creators-near-you