LTK Unveils Most Loved Products of the Year According to Creators and Shoppers

    February 1, 2024

    • Creator Commerce Platform LTK Announces the Fifth Annual Most Loved Awards Recognizing the Must-Have, Top Products that Have Become Fan Favorites
    • With over $4B in sales through LTK Creators in 2023, creators posted a Most Loved product on LTK every 6 minutes and shoppers purchased Most Loved products every 4 minutes


    LTK, the platform that powers Creator Commerce™, announced its fifth annual Most Loved Products of the Year based on the collective voice of hundreds of thousands of influential LTK Creators and a community of 40M+ shoppers, showcasing the must-have and trending items.

    The LTK Most Loved winners represent creators' and shoppers’ favorite products from the past year across fashion, beauty, home, family, shoes, jeans and more. Using proprietary LTK Benchmark™ data, the fifth annual Most Loved Awards were determined from the engagement, impressions and sales of millions of products on the LTK platform. LTK Creators are trusted voices and sources of inspiration for their communities - setting some of the hottest trends across fashion, beauty, home and more. LTK’s Most Loved Products highlight creators’ effort in finding, curating and recommending the best, most buzz-worthy items. 

    In 2023, LTK Creators drove more than $4B in sales - posting about a Most Loved product every 6 minutes. Shoppers viewed an LTK post with the Most Loved winners more than once a second and clicked to a retailer’s site every 6 seconds. Orders of Most Loved products through LTK Creators were placed every 4 minutes.  

    Most Loved Stats_ LI Post 1Most Loved Stats_ LI Post 2Most Loved Stats_ LI Post 4Most Loved Stats_ LI Post 6

    Most Loved Shopper Favorites

    • lululemon - Align™ High-Rise Pant 25"
    • Ulta - Drunk Elephant D-Bronzi Sunshine Drops
    • Abercrombie - A&F Sloane Tailored Pant
    • Stanley - The Quencher H2.0 FlowState™ Tumbler

    Most Loved Trending Items

    • Aerie - Unreal Sweater
    • Nike - Court Legacy Next Nature Shoes
    • Vuori - Performance Jogger

    Most Loved Fashion

    • Soma - Enbliss Wireless Bra
    • J Crew - Emilie Striped Patch-Pocket Sweater 
    • Old Navy - Classic Jean Jacket for Women

    Most Loved Beauty & Personal Care

    • tarte - blush tape™ liquid blush
    • Sephora - Summer Fridays Lip Butter Balm
    • Kiehl’s - Ultra Facial Cream

    Most Loved Shoes

    • Target - Universal Thread Persephone Sneakers
    • Adidas - Samba OG Shoes
    • New Balance - 327 Sneakers

    Most Loved Jeans

    • Shopbop - AGOLDE Riley Straight Crop Jeans
    • Madewell - Kick Out Crop Jeans
    • Levi’s - Ribcage Straight Ankle Jeans

    Most Loved Home

    • Walmart - Better Homes & Gardens River Oaks Patio Set
    • Anthropologie - Minka Textured Pot

    Most Loved Family

    • Nordstrom - Tripp Trapp(R) Highchair Set
    • Saks - Artipoppe Zeitgeist Baby Carrier

    Most Loved by Gen Z

    • FP Movement - Hot Shot Mini Dress
    • Skims - Fits Everybody T-SHIRT
    • UGG - Classic Ultra Mini Platform

    Most Loved Small Business

    • Miron Crosby - Margretta Créme Boots
    • Kathy Kuo Home - Rayan Wooden Console Table
    • Montce - Rib Hayden Bikini Top

    Most Loved Food & Beverage

    For more information on LTK’s Most Loved Awards, please visit:

    Most Loved-FI@2x

    About LTK
    As the inventor of Creator Commerce, LTK is the trusted and effective platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. Premium lifestyle creators in 150+ countries drive more than $4 billion in annual retail sales through the LTK platform. Today, 30 million consumers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 7,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.


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