New LTK app Search tab brings together personalized interest-based discovery, AI-powered search and conversational shopping, making it easier to find inspiration, creators and products through trusted recommendations

LTK, the pioneer of Creator Commerce™, today announced a major evolution of its shopping discovery with the launch of the new Search tab in the LTK app, bringing together interest-based discovery, AI-powered search and conversational shopping in one connected experience. Now available in the LTK app, the new Search tab makes it simpler and more intuitive for consumers to find inspiration, discover creators and shop real recommendations.

With search already the second most-used function in the LTK app, LTK has built the new experience for consumers who know exactly what they want and those who are just beginning to explore. Whether searching for a specific pair of running shoes or looking for inspiration on how to get into running, shoppers can now move seamlessly between search, interests and AI-powered guidance to discover relevant creators, content and products.

A simpler, smarter and more connected way to discover
The new Search tab brings together three ways to discover:

• Discover by interest: Explore personalized content across fashion, beauty, home, wellness and lifestyle. AI-powered personalization surfaces relevant creator posts, products and brands based on each user’s interests and behavior.

• Search for products or inspiration, now with AI overviews: New AI-generated search overviews help users find everything from specific products to broader inspiration, surfacing creator content and product recommendations that match their interests.

• Get personalized guidance with LTK AI: Ask questions and explore ideas through a conversational AI powered by trusted creator recommendations. From finding an outfit for a first day at work to a new fitness routine, LTK AI helps users find inspiration and recommendations through natural conversation.

By bringing these capabilities together in one Search tab, LTK makes it easier for consumers to move between exploring interests, searching for products or trends and getting AI powered guidance, with fewer tabs and a more streamlined experience.

AI-powered discovery, grounded in trusted creator recommendations

As AI transforms shopping discovery, LTK is combining the power of AI with the context, expertise and real-world perspectives of creators to make trusted recommendations easier to find. LTK’s discovery experience draws on its proprietary commerce intelligence graph, built from 15 years of creator commerce activity and more than 100 billion signals across creators, consumers, products, brands and transactions. Combined with the content and recommendations from more than 500,000 vetted creators, this intelligence enables LTK to connect consumer interests and shopping intent with relevant creator content and products. LTK's approach puts real creators and their recommendations at the center of AI-powered discovery.

For creators, the expanded discovery experience also creates more opportunities for their content to be found by relevant shoppers, including through interests, search and AI-powered recommendations.

Early consumer engagement shows growing demand for discovery

Since launching the new Search experience earlier this month, LTK has seen increased consumer engagement with creator content and products:

• Product click-outs from search to retailer websites are up 84%.
• Creator-profile views from search have increased nearly 50%.

In addition, daily users of LTK AI have also increased 89% month over month, showing demand for LTK’s more conversational way to discover.

Download the LTK app in the App Store to explore the new Search experience, discover interests and shop recommendations from creators you trust.

About LTK

LTK is the global creator commerce platform that turned creator influence into a worldwide economy. Founded in 2011 by Amber Venz Box and Baxter Box, LTK is a three-sided marketplace with dedicated platforms for creators, brands, and consumers.

LTK empowers creators to retain, nurture and grow direct relationships with their audiences through their LTK profiles, creating lasting businesses. For brands, LTK is a full-funnel, performance channel that scales globally, and turns creators into a retailer’s tech-enabled power partner. Today, LTK powers over $6B in annual retail sales, supports 60,000+ creator-brand collaborations each year, and enables more than 8,000 retailers to scale through creator-led marketing. LTK’s mission to empower creator success has led to over 464 women becoming self-made millionaires. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and follow trusted creators, fueling the platform’s 44M+ monthly users.

Headquartered in Dallas, TX, LTK operates across five continents. Download the LTK app in the App Store or Google Play. For updates, follow @ltk.hq on Instagram and @shopltk on X and LTK on LinkedIn