LTK is making strategic moves to shape the future of the creator economy. Today, the company announced two newly created C-suite roles to scale innovation and revenue across its creator, consumer, and brand platforms. As LTK celebrates its 14th anniversary, users are purchasing more than $5B worth of products through the LTK platform and brands are investing hundreds of millions into LTK Creators each year. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK today.

Kristi O’Brien has been appointed Chief Revenue Officer (CRO)

In this role, Kristi will focus on advancing LTK’s brand and strategic partnerships globally. Since joining LTK in 2018, Kristi has driven hundreds of millions of dollars in annual revenue and integrated more than 9,000 retailers and over 1 million brands into the LTK platform. Every year, under Kristi’s leadership, brands run more than 55,000 collaborations across creators’ entire digital portfolios, including social media and their LTK communities.

Kristi also recently led the development of LTK’s partnership with Pinterest, enabling original LTK Creator content to reach Pinterest’s 570 million monthly users, further expanding creator reach and brand value. 

Prior to LTK, Kristi worked at Allen & Company, an elite New York-based investment bank, where she advised on over $150 billion in transactions for companies in the media and technology industries. 

Kit Ulrich has been appointed Chief Experience Officer (CXO)

In this new role, Kit will lead all product organizations across the LTK ecosystem, including its apps and platforms for creators, consumers, and brands, under one unified experience team. In addition, Kit will lead all creator success and growth teams, as well as the consumer and creator marketing teams in this new organization. This unification will deliver a stronger, more connected experience for creators and brands alike, ultimately driving greater success for both.

Kit has led the transformation of LTK from a shopping-only platform into a destination for creator-led communities. Under Kit’s leadership, LTK recently relaunched the LTK app, the company’s consumer app, and introduced powerful content creation and community management tools for creators in the LTK Creator app. The results have already shown significant impact with a 138% increase in time spent in the LTK app and a 160% increase in video views.

Kit joined LTK in 2020, following past roles, including the Chief Product Officer at Shutterstock and WeightWatchers, and Managing Director  at FirstMark Capital, a top 10 venture capital firm.

LTK is a mission-driven company to make creators as economically successful as possible with more than $3B invested in creators through LTK. These leadership changes mark a new chapter in LTK’s mission as it builds the infrastructure for the future of the creator economy with best-in-class solutions and innovative technology that connect creators, consumers, and brands for scaled impact.