LTK, the global influencer marketing platform, is announcing a $1 million investment this year to help fuel the growth of small, direct-to-consumer brands through creator-guided shopping. The investment provides financial support and co-investment through the new LTK Connect platform, a self-serve solution that helps brands of all sizes build and manage creator marketing programs.
"Empowering creative entrepreneurs - whether a creator or brand - has been a driving force for LTK. Having had a jewelry line of my own, I intimately understand the challenges of growing a small business” said Amber Venz Box, Co-founder and President of LTK. “With the LTK brand fund, we are able to provide financial support to the small brands that people love, supercharging their growth through the power of creator-guided shopping.”
LTK’s new self-serve platform enables brands of all sizes to directly build, manage, and scale their creator marketing plans. From identifying and connecting with nearly 200,000 retail-focused LTK creators with audience insights to communication, performance tracking and payments - LTK Connect provides it all in one easy-to-use tool.
A 2021 report from eMarketer shows that influencer marketing was up year-over-year. More than 70% of marketers are expected to use an influencer marketing strategy this year, up from just about 60% last year according to that same report. Direct-to-consumer is on the rise as well. eMarketer reports that direct-to-consumer sales are rapidly accelerating; from $36.08 billion to a forecasted $212.90 billion in 2023. That’s a 488% increase in less than a decade. With these trends, it was important to LTK to develop a solution that could empower direct-to-consumer brands to tap into creator-guided commerce.
No matter the brand size or budget, LTK’s new solution opens the door to more small and medium sized brands to increase awareness and drive sales.
For more information, please visit: https://company.shopltk.com/connect
About LTK
LTK is the largest global digital marketing platform powered by creators. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. For the past decade, LTK has grown to become a trusted and effective business-enablement platform where creators launch, run and grow their LTK Shop. Today, more than 6,000 brands partner with LTK to gain access to its global influencer network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK drives more than $3 billion in annual retail sales from nearly 200,000 talented creators in 100+ countries. The company is headquartered in Dallas, TX and currently operates on five continents. To download the app, search for LTK in the App Store or Google Play.