LTK, the platform built for trusted recommendations, is evolving discovery across its LTK consumer app to give shoppers more control over how they find, follow, save, share, and shop creator recommendations.

LTK is creating a more intentional and consumer-controlled discovery experience, powered by real creators and real recommendations.

More Ways to Discover on LTK

New discovery updates across the LTK app give users more flexible ways to explore creator recommendations while preserving the trusted creator relationships already central to the LTK experience.

New discovery features include:

• New Home Tab Discovery: A new toggle at the top of the Home Feed lets users move between the creators they follow and broader recommended content based on their interests, behavior, and shopping intent. Users will still see posts from the creators they choose to follow in reverse chronological order, preserving the trusted creator-led feed that is central to the LTK experience and the top action users take when they go to the app.
• More Interest-Based Discovery: New interest-based pathways across the Home Feed and creator posts help users go deeper into trends, categories, and topics they care about. Powered by AI and dynamically generated from creator content, these pathways connect users to related posts, products, and creators in real time.
• Expanded Location-Based Discovery: Posts now include tagged locations, allowing users to click into a place and discover more creator content tied to that location. This builds on location discovery already available in the Watch Tab, where “Near You” and location-based browsing have become some of the most popular discovery experiences across the app.
• Lists: Lists let users organize favorite posts and products into public or private collections they can save, revisit, shop, and share. Whether planning a trip, saving outfit inspiration, decorating a room, or organizing gift ideas, Lists help turn discovery into action.

Discovery Powered by Trust and Intent

These updates build on LTK AI, the creator-led chatbot introduced earlier this year. Engagement is accelerating quickly, with monthly active users nearly tripling month over month.

Together, these updates make discovery more useful for consumers, create more ways for creators to be discovered based on interests and context, and give brands more meaningful visibility inside a high-intent shopping environment where users are actively browsing, saving, sharing, and shopping creator recommendations.

LTK is moving shopping discovery beyond endless scrolling and direct search into a more intentional, user-controlled experience powered by real creators. The platform is building discovery around how people actually shop — by who they trust, what they are interested in, where they are going, what they want to save, and when they are ready to act.

Download the LTK app in the App Store to explore the latest discovery updates and shop recommendations from creators you trust.

About LTK
LTK is the global creator commerce platform that turned creator influence into a worldwide economy. Founded in 2011 by Amber Venz Box and Baxter Box, LTK is a three-sided marketplace with dedicated platforms for creators, brands, and consumers.

LTK empowers creators to retain, nurture and grow direct relationships with their audiences through their LTK profiles, creating lasting businesses. For brands, LTK is a full-funnel, performance channel that scales globally, and turns creators into a retailer’s tech-enabled power partner. Today, LTK powers over $5B in annual retail sales, supports 55,000+ creator-brand collaborations each year, and enables more than 9,000 retailers and 1M+ brands to scale through creator-led marketing. LTK’s mission to empower creator success has led to over $3B invested in creators and helped nearly 400 women become self-made millionaires. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and follow trusted creators, fueling the platform’s 40M+ monthly users.

Headquartered in Dallas, TX, LTK operates across five continents. Download the LTK app in the App Store or Google Play. For updates, follow @ltk.hq on Instagram and @shopltk on X and LTK on LinkedIn.