Own your community. Own your success. Own it on LTK.
As we look ahead to 2025, the creator economy is undergoing a profound transformation. Creators are rethinking their strategies, moving beyond traditional social platforms to cultivate relationships in spaces they can truly own. It’s not just about sharing content —it’s about nurturing thriving, engaged communities that serve as the foundation of their success.
Why? Because the game has changed. Social media platforms have shifted to interest-based algorithms, meaningfully altering the composition and dependability of a creator’s reach. For creators to succeed in this evolving landscape, they need a home base where they can reliably connect with their audiences and take ownership of their growth.
At LTK, we predicted this shift and have embraced the associated opportunity. Over the past year, we’ve meaningfully expanded our platform as the ultimate destination for creators to build, grow and consistently reach their communities. The latest example of this commitment is our new LTK community relationship management dashboard for creators. This new dashboard, available in the LTK Creator app, gives creators an easy view of their audience growth metrics on LTK. This initial launch is a first step in unlocking a robust set of community relationship data and insights—to be a powerful resource for creators to understand and expand their audiences.
This new dashboard joins a suite of robust insights already available to creators in the app, including post impressions, product clicks, and purchase behavior. Together, these data insights empower creators to make informed decisions and strengthen their businesses.
The dashboard is just one piece of the puzzle. This year, we’ve introduced a host of features to help creators and shoppers connect and engage on LTK, with shopper profiles, comments, and free subscription features. We’ve also invested in delivering best in class e-commerce and retargeting tools that are built into the LTK platform and free for creators. We’ve sent more than 700 million automated messages and notifications to creators’ community members as part of LTK Co-Pilot - a creator’s AI-powered partner helping them fast-track content creation, amplify and market content and strategically retarget their community to drive engagement. And with new content formats, LTK has evolved into a video-first platform, featuring Full-Screen Continuous Video and Daily Drops—making it easier than ever for shoppers to discover and enjoy fresh content from creators they follow.
These investments are paying off, delivering measurable impact for creators:
- People that visit a creator’s LTK post spend 162% more time on the LTK app
- Consumers are expected to purchase $1B more from LTK Creators this year versus last year
- The volume of videos posted weekly on LTK has more than doubled year over year. We're seeing 72% higher video views per video post, and shoppers are watching video in full-screen are watching on average 2 minutes longer.
These metrics tell a powerful story: LTK is no longer just a platform—it’s a thriving community of creators and their followers, a space for creators to own their success and connect deeply with their audiences.
As we continue to innovate, we’re setting the stage for a future where creators are fully in control of their communities. With tools like the community relationship management dashboard, video-first experiences, and insights that drive meaningful connections, LTK continues to help creators future-proof their businesses, and there’s more to come in 2025.
The future of community is here—and it’s on LTK.