LTK launches even more video features to drive engagement and earnings for LTK Creators
At LTK, we understand that video is a powerful tool for building trust with a Creator’s community. And that’s why LTK is a video-first platform. LTK’s latest video feature is Video Captions, which are auto-generated captions for an LTK Creator’s videos on LTK.
As part of LTK Co-Pilot's suite of tools, this free feature saves Creators time from manually adding captions and helps increase shopper engagement and accessibility to their videos! All a Creator has to do is simply upload a video with sound, and video captions will automatically appear.
As a global Creator Commerce® platform, LTK Video Captions are available in English, French, German, Spanish, Italian, and Portuguese.
What is LTK Co-Pilot?
The groundbreaking LTK Co-Pilot always works behind the scenes to help LTK Creators save time and earn more. LTK Co-Pilot is a free suite of tools that enables faster content creation, simplifies content management, amplifies posts, and retargets followers to optimize Creator businesses on LTK.
LTK Co-Pilot features include:
- LTK DM
- Auto-tag Products
- Product Commission Comparison
- Price Drop Alerts
- Back in Stock
- Complete the Look
LTK Co-Pilot does the work for Creators—helping fast-track their content creation, amplify and market their content, and strategically retarget their community to drive sales. A subset of LTK Co-Pilot features are powered by LTK AI, leveraging LTK’s hundreds of millions of proprietary data points across 1 million brands, billions in sales, and a constantly growing catalog of more than 450 million products. Running behind the scenes, LTK Co-Pilot is a partner and assistant for Creators, always working for our creators to find new ways to save them time and help them earn more.
A look at LTK Video
LTK’s video experience of Full Screen Continuous Video and Daily Drops opens up earning opportunities for Creators and creates a more engaging experience for shoppers. Videos on LTK are the most engaging content, with shoppers purchasing 2x more from video and clicking out to retailers 64% more.
Full Screen Continuous Video
Full Screen Continuous Video is a fully immersive, shoppable video feed on a Creator’s LTK, their digital storefront and hub for all their shoppable content. It showcases all of their videos back-to-back for a continuous and engaging viewing experience designed to deepen their relationship with their community, build trust, and offer inspiration.
Daily Drops
Daily Drops is a new dedicated section on the LTK shopping app home screen, giving shoppers an easy and quick way to view the latest shoppable video content published in the last 24 hours from the Creators they follow. When opening the LTK shopping app, shoppers are greeted with a dedicated section at the top of their screen: Daily Drops. By tapping on a Creator’s profile picture in this section, shoppers will launch the Full Screen Continuous Video experience and watch the freshest videos posted by all the Creators they follow in the last 24 hours.
On a Creator’s LTK, a new interactive ring will appear around their profile picture and will indicate if there are any unwatched Daily Drops. While a video will be displayed in Daily Drops for the first 24 hours after posting, this content will continue to be available in a Creator’s LTK, from which Creators can keep earning. Like all LTK posts, each video will showcase the Creator’s recommended products at the bottom so they can be easily viewed and shopped from. Daily Drops ensure a Creator’s community never misses out on their new video content while also enabling them to increase their visibility in the LTK shopping app, as the more videos they post, the higher their likelihood of appearing.
Since launching our Full Screen Continuous Video experience and Daily Drops, LTK has seen 72% higher video views per LTK video post, and shoppers are watching, on average, 2 minutes longer. Shoppers are also viewing 73% more videos each week.
LTK continues to invest in creating the best shopping experience possible by innovating to meet the demand for video among shoppers and Creators. These new features are just the latest innovations from LTK when it comes to video, following the recent launch of Storytelling Posts with Video, which allows creators to upload up to 10 one-minute videos in a post.
Collect, nurture, and grow your digital community with LTK
LTK Creators can confidently reach their community every day, earn commission on every sale generated from their content, and collaborate with brands on gifting partnerships and paid campaigns.
LTK (formerly LikeToKnow.It) empowers Creators to give their community a world-class shopping experience. LTK is the platform engineered for Creators by a Creator, and it is the best place to build their community with the largest earning opportunity.
LTK is the first and largest Creator monetization platform:
- Nearly $5B in annual retail sales driven through LTK Creators
- LTK has helped create 1.1K LTK Millionaires
- $3B+ has been invested in LTK Creators by brands
- LTK manages 44K collaborations between brands and creators annually
- 40M+ monthly shoppers on the LTK platform
- LTK Creators post 7M pieces of original content per year on the LTK platform
- LTK Creators have tagged more than 48M products in their posts in the past year
- More than 8K retailers choose to partner with LTK
- More than 1M brands on LTK
- LTK’s product catalog consists of 450M+ products and is constantly growing
- LTK has 70 patent assets
- 800+ LTK team members globally
About LTK
As the inventor of Creator Commerce®, LTK is the trusted platform for Creators and their businesses. It powers and monetizes the connection between content and commerce.
Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. LTK has over 70 patent assets for its innovative technology solutions that have pioneered an industry. Premium lifestyle creators in 150+ countries drive nearly $5 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators on the LTK shopping platform to find inspiration and instantly shop for the styles recommended by their favorite creators. More than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against cross-channel KPIs. LTK connects Creators and brands, driving more than 44,000 brand collaborations annually. LTK is headquartered in Dallas, TX, and operates on five continents. Download the LTK shopping app from the App Store or Google Play.
For the latest updates from LTK, follow @Shop.LTK, @LTK.HQ on Instagram, @Shop.LTK on TikTok, and LTK on Linkedin.
