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LTK in the News: June 2022

Written by Team LTK | Jun 29, 2022 2:56:13 PM

TechCrunch features new LTK App feature, Creator Product Reviews

 

Catch up on the latest news, updates and all things LTK with this month’s edition of “LTK in the News.”

 

Influencer shopping app LTK adds Creator product reviews in its latest update

Influencer shopping app LTK is tapping into that trend. Between 2019 and 2021, LTK has decreased return rates by 30%. The company is aiming to further reduce return rates and show the impact that creator-guided shopping has on purchase satisfaction with its new creator product review feature. The creator product review feature has begun rolling out globally, starting with iOS devices. It will be available for Android users soon.

 

Recent press releases

Back to School: LTK study uncovers shopping behaviors in a shifting market

Back to school shopping is one of the biggest retail moments of the year and this season will be defined by two main factors: affordability and convenience. LTK, the global influencer marketing platform, released findings from its Back to School Shopping Trends Report. 

 

LTK celebrates 11th anniversary

LTK is celebrating 11 years this month. Since launching in 2011, our mission has remained the same: Make creators as economically successful as possible. This past year we delivered on that promise in a major way. We expanded to new countries, reached new audiences, and accelerated our development of new products for creators, brands, and shoppers. 

 

LTK announces $1M investment to empower small businesses

LTK announced a $1M investment to help fuel the growth of small, direct-to-consumer brands through creator-guided shopping.  The investment provides financial support and co-investment through the new LTK Connect platform, a self-serve solution that helps brands of all sizes build and manage creator marketing programs. 

 

Impact of Inflation: LTK survey shows that creators are more influential to Gen Z than  friends and family

LTK recently conducted a study to understand the current impact inflation is having on shopping across generations in the United States. Key demographics least implicated by inflation are Gen Z, Millennials and those with a household income over $100K.

 

Check out more headlines and discover how LTK is scaling Creator Commerce™ as the premier global influencer marketing platform: VIEW MORE

 

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About LTK

LTK is a full service influencer marketing hub built on creator innovation that drives more than $3 billion in annual brand sales. How do we do it? By uniting brands, creators and shoppers through the power of distributed original content! For more than 10 years, LTK has helped creators monetize the digital space with contextual shopping. LTK Creators are at the heart of our mission as they authentically inspire shoppers and curate accessible content that fuels Creator Commerce™.

LTK Creators are content creators who utilize the LTK platform. Our creators are defined by their thorough vetting of items shared, quality of production, consistency of publishing, shoppability of content, and strength of shopper engagement. They are connected to shoppers and brands on the platform, so that when they post about a product, and a consumer purchases it from a retailer, everyone involved benefits. 

At LTK, we have revolutionized how creators scale their businesses, because we understand each creator has unique needs. Our global community of more than 500 team members supports over 200,000 top-tier influencers to help them maximize their content monetization potential, while building brand relationships and connecting them to more than 8 million monthly shoppers in the LTK App.



LTK connects creators with premium brands

When you join the LTK community, you get unrivaled access to brand partnerships, innovative technology, data-driven growth consulting, and tools for global distribution. So let’s dive into the reasons why you should join our community of entrepreneurs.

 

Join LTK

Acceptance to the LTK Creator community serves as a powerful industry endorsement. Your immediate relationship with 5,000 of the most coveted global brands offers streamlined monetization and profitable production on the platform with the largest aggregate campaign spend by brands.

If you are looking for a little more direction and want to know what it takes to become a full-time LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business.

 

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