Catch up on the latest news, updates and all things LTK with this month’s edition of “LTK in the News.”
LTK Co-founder and President Amber Venz Box on forging economic success for creators and brands
Stripe spoke with LTK cofounder Amber Venz Box about the company’s growth, why LTK chose to partner with Stripe, and the platform’s newly launched LTK Connect solution.
High fashion meets high tech as creator-influencers perfect the art of online conversion
With fashion’s Creator economy blowing up, Kit Ulrich, general manager of consumer platform and experience at LTK (formerly rewardStyle and LIKEtoKNOW.it) told PYMNTS’ Karen Webster that shopping with Creators and influencers is how the rest of us get past the VIP velvet rope.
The (new) earned media: A guide to affiliate marketing for PR pros
How does a PR pro navigate this world? If you want to work with influencers only, consider LTK, a.k.a. Like to Know (formerly RewardStyle).
Study: Back-to-School shopper trends
A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting generational differences and trends, including a hunger for affordability and convenience.
Influencer marketing platform LTK teams with Stripe to pay Creators instantly
Global influencer marketing platform LTK on Thursday (July 14) partnered with financial infrastructure platform Stripe to fuel instant payments to creators on the LTK Connect self-serve solution, according to a press release. LTK said the Connect solution helps brands of all sizes and budgets build and scale self-serve creator programs that boost both awareness and sales.
Creators frequently find that other internet users have replicated their videos, photos and text without permission. Some people see this as an inconvenience, but the stakes are higher for creators who are harassed, threatened or demeaned when others misuse their photos or videos online.
LTK: Supercharged to Advance Creator Commerce
After celebrating our 11th anniversary, LTK continues to see strong growth across our business by empowering creators, brands and shoppers. The power of creators on the LTK platform is expanding - helping brands of all sizes drive traffic and sales, while helping shoppers with inspiration and purchase decisions - despite macroeconomic trends. Gen Z, in particular, looks to creators when making purchase decisions, with 92% relying on influencers to inform their purchases across virtually every category*.
Check out more headlines and discover how LTK is scaling Creator Commerce™ as the premier global influencer marketing platform: VIEW MORE
About LTK
LTK is a full service influencer marketing hub built on creator innovation that drives more than $3 billion in annual brand sales. How do we do it? By uniting brands, creators and shoppers through the power of distributed original content! For more than 10 years, LTK has helped creators monetize the digital space with contextual shopping. LTK Creators are at the heart of our mission as they authentically inspire shoppers and curate accessible content that fuels Creator Commerce™.
LTK Creators are content creators who utilize the LTK platform. Our creators are defined by their thorough vetting of items shared, quality of production, consistency of publishing, shoppability of content, and strength of shopper engagement. They are connected to shoppers and brands on the platform, so that when they post about a product, and a consumer purchases it from a retailer, everyone involved benefits.
At LTK, we have revolutionized how creators scale their businesses, because we understand each creator has unique needs. Our global community of more than 500 team members supports over 200,000 top-tier influencers to help them maximize their content monetization potential, while building brand relationships and connecting them to more than 8 million monthly shoppers in the LTK App.
Join LTK
Acceptance to the LTK Creator community serves as a powerful industry endorsement. Your immediate relationship with 5,000 of the most coveted global brands offers streamlined monetization and profitable production on the platform with the largest aggregate campaign spend by brands.
If you are looking for a little more direction and want to know what it takes to become a full-time LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business.