Now’s the time to prep your back-to-school content

Influencers, bloggers and content creators should gear up as parents prepare for kids to return to school beginning in August

It may seem like kids just got out for summer break, but LTK is already thinking about back-to-school shopping and your followers are, too! Now’s the time to share your must-have essentials like backpacks, shoes, supplies, clothing, and more. Start prepping your content and help your audience gear up for the school year ahead. 

If you’re an LTK Creator be sure to use #LTKBackToSchool in your caption so your posts populate the trending bubble on the Discover tab in the LTK App. The Discover tab prioritizes based upon trending hashtags and posting recency, so it’s important to post frequently and use the right hashtag!  

What people are shopping for:

• Shoes
• Core supplies (pencils, notebooks, scissors, etc.)
• Backpacks
• Accessories
• Boys clothes
• Girls clothes
• Women's clothes

LTK Back-to-School Study

According to the LTK Back-to-School Study, shoes, core supplies and backpacks are the top products people are shopping for. As a result of inflation and product shortages, price is the #1 factor parents and teachers are considering for back-to-school shopping. Make sure to share your picks on affordable options and the best deals on school essentials.

Millennial shopping behavior:

• The majority of Millennials are shopping for elementary school students. 
• Millennial shoppers plan to shop late July through early August.
• 69% of Millennial shoppers do the majority of online shopping on their phones
• 46% of Millennial shoppers shop online through Creators 

Gen Z shopping behavior:

• The majority of Gen Z is shopping for college.
• Gen Z shoppers plan to shop in early August.
• 73% of Gen Z shoppers do the majority of online shopping on their phones
• 47% of Gen Z shoppers shop online through Creators 

Key takeaways

• Shoes, core supplies and backpacks are top products consumers are shopping for.
• 75% of back-to-school shoppers plan to shop online this year.
• Price is the #1 factor driving purchase decisions. 
• 55% of shoppers plan to shop late July through early August. 
• Social influencers outrank sponsored social media and celebrity posts on influencing purchase decisions.  
  
  

Take a look at some content inspo from LTK Creators:

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About LTK

LTK is a full-service influencer marketing hub built on creator innovation that drives more than $3B in annual brand sales. Our mission is to empower the world’s premium lifestyle content creators to achieve maximum economic success. LTK was built around influencers and bloggers like you—to connect content creators with brands and shoppers.  It is the only platform built by a creator for creators. And as an influencer’s trusted business partner, LTK is only successful when our creators are successful. 

Make 2022 the year that you own your audience with your LTK Shop: 

• Your content on LTK is always on, so simply post all shoppable content to your Shop where it’s available to search and shop. 
• LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. 
• LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.

Meet a few top-earning LTK Creators

“LTK has helped me achieve success by providing easy tools, training, and resources to monetize my blog and social media channels. I can easily recommend budget friendly outfit ideas to my audience and allow them options to look great without breaking the bank. I love LTK for its technology, ease of use and as an entrepreneur, I'm constantly inspired by the vision of its founders.”

—Alison, @_getyourprettyon

“LTK has created a totally different revenue stream for me. As a business owner, diversification of income is something that I'm always thinking about. LTK has allowed me to streamline the shopping experience for my audience, reach new people, and expand into new verticals. I love that it is such an easy-to-use tool for my followers. My number one goal is to provide value to my audience and support them as they navigate shopping for their work clothes, the next big event, and everything in between. Being able to direct them to my LTK Shop when they're in need of something specific or simply searching for inspiration has made my life so much easier and saves my customers time and energy.”

—Nena, @nenaevans

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