As sharing content online through online journals and websites became more mainstream, the blogger was born. With the rise of the digital creator, the front rows of New York Fashion Week shows previously reserved for high profile individuals, were replaced by everyday women who had built impressive audiences through their digital content.
Since then, things have changed even more. With the release of Instagram, sharing curated, real-time content was made seamless. Not only did it allow for an easy way to share digital content, but it also allowed for the audience relationship to be cultivated like never before. Creators were no longer aspirational individuals, but became more like friends and trusted advisors to their followers.
Creator marketing has emerged as one of the most impactful marketing strategies a brand can implement. There has even been a rise in creator marketing agencies that specialize in this vertical of the marketing and advertising world. It goes to show the need for professionals to handle this line of work. Creator marketing continues to grow, allowing more people to leave their 9-5 jobs to become an entrepreneur and full time-creator (sometimes called a blogger or digital creator).
The best part about this? Anyone can be an creator! As long as you have a passion behind what you are sharing, you can create digital content on just about anything.
For many creators, what began as a fun hobby or creative outlet, has evolved into a full time business as their following has grown and they have built out shoppable content.
With some context behind creator marketing in mind, let’s look at the path to becoming a full-time creator.
Step 1: Identify Your Style
One of the most important things to think about when it comes to your audience is to know what is unique about you. This allows you to put your own spin on things based on your personality and experiences. Knowing yourself and defining what makes you unique can help you build a brand based on authenticity and grow your sphere of influence. The more you care about staying true to your style, the more successful you will become.
Trying to become a creator without first identifying your desired audience is like working as a personal stylist and styling your client without knowing the first thing about their taste. As the expert, how are you supposed to build their dream outfit without first knowing their preferred color palette, hobbies, or daily lifestyle? In this example, helping someone add to their wardrobe or home is a deeply personal process, because the decisions are intentional and driven by a sense of individualism and personal taste.
The same goes for working as a creator ! As a creator, your audience will look to you to curate shoppable products and trends for them. Once you start to build a following, those followers will come to you when considering any product, service, or idea. Committing to a style and staying consistent within that realm is crucial to building credibility with your audience and the brands you work with.
Some popular (and easy to monetize) creator styles to consider:
- Fashion - sustainable, affordable, curvy, petite, luxury, men’s
- Home Decor - minimal, boho, modern contemporary
- Motherhood/Family - kidswear, pregnancy, family fashion
- Fitness - athletic wear, workout equipment, at-home gym favorites
- Health & Wellness - morning routines, mindful practices, health tips
- Home Organization - cleaning necessities, storage, decluttering and organization tips
- Beauty - makeup, skincare, clean beauty
When considering a creator style, take into account not only your skills, but also what you’re genuinely interested in and passionate about. Look to your everyday life to inspire your content! This will make content creation and your creator business feel organic and natural, ensuring you’ll have continuous long term content opportunities. Keep in mind you can always expand into new verticals in the future as your audience grows with you. But it’s always best practice to stick to a specific style when starting out. This will help you narrow down your target audience so you’ll know how to promote your content.
Step 2: Select Your Platform
Once you’ve chosen your preferred style, it’s time to narrow down which platform you want to focus on. Choosing your primary social media platform will depend on the type of content you want to produce and the goal behind the content. It’s also important to determine where your audience spends time.
Typically, creators will have one to two primary media platforms they focus on to promote and amplify their shoppable content. This allows you to invest time and energy into creating the best content without spreading yourself too thin. Creating content for each media platform takes a different approach. Over time, you can add additional social channels to promote your content and drive traffic to your primary platform or shop. This will be important once you start monetizing your content!
A few of the most popular platforms on the rise for creators include YouTube, TikTok, and Instagram. Here are a few examples:
- YouTube is a platform that continues to show impressive growth as video has become the preferred medium of digital content consumption. If you enjoy being on video or the process of video creation, this is a great platform to build on. Beauty tutorials, product reviews, and daily life vlogging are all video categories that have been trending for a while now.
- TikTok is a great platform to share light-hearted videos in a short, digestible format. While your devoted followers may be willing to invest time in consuming lengthier YouTube videos you produce, shorter TikTok videos can be a great way to go viral and introduce yourself to new audiences. This can give them a taste of who you are and entice them to subscribe to your other channels helping you grow your following.
- Instagram can be a fantastic way to post content showcasing a travel adventure, snippets of your daily life, creative meals you’ve whipped up, or even stylish purchases from your latest shopping haul. Instagram feels more personal (it was originally created with community in mind after all!) so this is one of the best platforms to build a personal relationship with your audience. If you’re just getting into video content, Reels on Instagram is also a great place to start and one of the best ways to grow your audience.
Ultimately, it’s up to you to determine the best media channel for your use case and personal preference/comfort level.
Once you’ve identified your best channel(s), it’s time to optimize your profiles. This is your chance to personalize and align with your overall brand, and allow audiences to find you! What do you want to tell people about yourself? What do you represent? How do you want your audience to feel when visiting your page? Here are the first steps to getting your preferred media channels set-up:
- Switch to a business or creator account. Most media platforms offer this as an option to access audience and content insights, monetize your channels, and receive helpful best practices or trending content ideas.
- Update your profile with an image of yourself. This is how the world will see you so put your best foot forward with a picture that lets your audience see who you are. Avoid distracting backgrounds or images that include other people. You and your business should be the focus here!
- Write a bio that exemplifies your brand. (We know, it’s tough to do in so few characters... but the right bio makes a huge difference!) Most platforms actually pull profiles into their search feature, so make sure to use specific keywords in your bio that explain who you are, what kind of content you produce, or what you have to offer. This way your profile will potentially show up in the search results for someone looking for content creators like you! Some creators even include details like their apparel/shoe sizes, height, other social handles, and link to their shop.
IG Bio Examples:
Pro Tip! Once you are a LTK Creator, you can include a link to your Shop on LTK in your bio to allow your audience to easily shop the product you feature in your content, and return to it again and again as you establish trust and credibility with your followers. This essentially becomes your retail store!
Step 3: Understand Your Audience
Similar to choosing the right platform for you, understanding your creator target audience is a crucial step in creating the most impactful content. Think about your audience: Who are they? How can you best connect with them? What do you know about your audience and what resonates with them? This starts with some research!
Start with a simple Google search. Try searching for a handful of keywords or phrases that revolve around your style. From here, you’ll scroll to the bottom of your search results and see what the related searches are. These tell you what your target audience is generally interested in, helping you to navigate what to produce content around that will resonate with those audiences.
Here’s an example of a home decor related search. The person is clearly searching for the right sofa choice for a small space, but Google deems these other searches relevant, meaning you may want to post some content around sectionals, modulars, and ways to furnish a living room.
You can also run a search to see what “competitors” are posting. You don’t necessarily need to see other creators as competition, but instead look to those who have already paved the way in your style and built an audience by delivering content that their audience enjoys. Take some notes on how they’re positioning themselves on social media and see where you can lean in!
You can do similar audience research within your primary platform as well. Search different keywords relating to your community on platforms like YouTube, Instagram, TikTok and Pinterest to see what kind of content pops up. Look at related hashtags, content, and profiles that surface in results to understand who your target audience follows and the type of content they engage with. Do some digging with hashtags or related trending search terms for future content ideas as well!
Lastly, if you’ve already started posting content, use data to your advantage! Pay attention to content metrics to see how audiences are finding your content and engaging with it. What are they liking? Commenting on? Clicking? Asking questions about? Knowing what is working well will give you insight into what audiences are enjoying. Keep producing similar content along the same theme or content type and keep an eye on engagement metrics. You can also get demographics data on certain media platforms which will tell you age, location, and interests of your audience.
Step 4: Create A Content Strategy
Now that you know which style you’re focusing on and who your content will be geared toward, the next step is creating your Creator content strategy.
Your content strategy should align closely with your overall personality, skills, and brand. The most successful social media marketing is a result of the creator's presence fitting seamlessly into the audience’s feed. Keep your daily schedule and lifestyle in mind when developing a content and posting strategy.
No matter what platform you’re focusing on, you’ll need to determine the format, schedule, and overall goals of the post.
- When selecting the appropriate format, you will want to consider how much time you need to adequately deliver your message, which will help you narrow down your options:
- Contextual image: a personal image that shows a curated product(s) in real life
- Flat lay: an image shot directly from above containing carefully arranged items, like an outfit
- Mirror selfie: a quick way to showcase an outfit to show products worn in real life
- Collage: a group of images that solve a specific shopper need
- Text-based posts
- Live video
- Will you be promoting something that can easily be touched on in a couple of quick but visual Instagram stories, like a new face mask you’re trying? Or is the product best displayed in a longer video format that features you explaining how to use it -- such as a YouTube or IGTV video? Maybe a blog post is necessary if it needs to be longer form content. This all depends on the context of what’s being shared!
- Keeping a posting and promotional schedule will not only help you stay on track, but help you plan content in advance so you’re never left scrambling at the last minute to come up with posts on the spot. This will become especially beneficial during busy seasons like the holidays or when you start accepting brand partnerships. The most successful creators are posting at least daily, and up to ten times per day. Experiment with different posting times to identify when your audience is most engaged.
- Overall Goals
- Determine what your overall goal is for the piece of content you're posting or promoting. Is your goal to drive sales? Are you looking to drive awareness to a brand? Is the post intended to promote another channel such as YouTube, TikTok or your blog? Determining your goal of the post ahead of time will help you craft your caption or description so you know how to position and promote the post.
Once you’re signed up to be on the LTK platform, we have some great resources to help guide your content strategy including a monthly content planning calendar that includes seasonal content ideas based on trending topics in the LTK App. We also offer the option to schedule your posts in advance so your followers are most likely to see and engage with your shoppable content. Our goal is to always provide you with best practices to continue to grow your business. Apply here now to be an LTK Creator!
Step 5: Post Consistently
Now that you’ve developed your personal brand, know the audience you’re targeting, and have agreed on what and how you’ll be posting, it’s time to plan out your content!
As mentioned, planning out your content is one of the best ways to stay organized and remain consistent with your posting. Growing your creator business and becoming a full-time creator takes time. The more consistent you are with content across your platforms, the more followers you’ll grow over time, along with a dedicated audience that engages with and shops your content.
You want to create both a posting schedule and a promotional schedule to ensure you’re taking advantage of cross-channel promotion. Every time you post one of your primary platforms, be sure to promote that post across your other channels. Whether it's video or images, you can easily promote your content cross-platform.
For example, if you post an Instagram Reel, be sure to promote that within your Instagram Stories, add it to your Instagram Feed, pin it to Pinterest, or post the video to TikTok! You can use different hashtags, keywords, or tactics to gain traction across all channels depending on the type of content to help increase visibility and bring in new audiences.
Content promotion is also a great way to stay active and consistent on platforms, without having to create brand new content every time. And remember, each platform has a different audience which gives you the opportunity to repurpose content across different channels.
As long as you stay consistent, you and your personal brand are bound to thrive!
Step 6: Engage With Your Audience
While consistency is key for growing your audiences, engagement is crucial in order to maintain your following long term. It’s important to think of your following as a small community. Taking the effort to build trust and loyalty among that community just makes it stronger and able to thrive more over time! Here are some unique ways creators can grow their audience:
- Try Instagram Lives
- Instagram Lives are a simple but effective way to connect with your audience real time. Whether you’re cooking a new meal, sharing a life update, or just wanting to do a fun Q&A, your followers will connect with you in a way that’s unique from other forms of content.
- Whether it’s answering surface level questions like “where are you from” or more meaningful conversation starters, addressing questions your audience has will only strengthen their respect and interest for you and your personal brand. You can do Q&As in your post captions, as a quick tidbit about yourself in the first comment encouraging your audience to share something about themselves, or in quick videos such as TikTok or Instagram Reels. You can also use the question box in Instagram Stories asking your followers to ask you anything! This is a great engagement tip that not only boosts your post visibility in users’ feeds, but also allows your audience to engage with you directly.
- Reply to comments and messages
- Responding to every single interaction from your followers isn’t always realistic. However, as your following is growing in the initial months and years, taking the time to respond goes a LONG way! This personal touch especially helps to build rapport with your audience in a real way and win their loyalty. Who doesn’t get a little rush when their favorite creator acknowledges them?
Pro Tip: Once you’re an LTK Creator, you can simply refer messages to your shop where they can find all of your shoppable content in one place.
Step 7: Apply To LTK
At LTK, our goal is to provide you, as a creator, with all the tools you need to build a successful creator business. Whether you’ve just begun your journey as an online content creator or have fully submerged yourself into the creator industry for some time, with these tried and true steps, you’re well on your way to becoming a full-time creator:
- Identify Your Style
- Select Your Platform
- Understand Your Audience
- Create A Content Strategy
- Post Consistently
- Engage With Your Audience
Once you’ve completed these steps, the next step is to start earning money for your shoppable content. Creators earn money in a wide variety of ways:
- Commissions via affiliate links where brands compensate a creator when their followers use their links to purchase products - this is where LTK comes into play! We provide you with the tools to create links to your favorite products to share with your audiences across any platform including the LTK shopping app, where millions of app users can shop your content!
- Brand Collaborations where creators are paid an agreed rate for creating and/or sharing content; this could be sponsored blog posts, IG Stories,YouTube videos, etc. At LTK, we connect you with top brands across the globe who are looking for creators just like you that can drive earnings and brand awareness.
- Brand ambassador or representative, where a creator and brand enter into an extended contract that is mutually beneficial.
- Co-creation of product lines, where creators partner with a brand to launch a product collectively.
At LTK, we make influencing easier with:
- Brand Partnerships: Once you’re part of the LTK community, you’ve set yourself apart from the crowd and will immediately have access to 5,000 of the most coveted brands to partner with.
- Access to New Followers and Shoppers: With over 8M high-intent shoppers visiting LTK monthly, take advantage of the action-oriented LTK network who are there to shop!
- Innovative Technology: Easily publish once and share everywhere with the LTK Creator app. Our ecosystem of mobile and desktop tools enable you to create, distribute, and track content across channels, delivering a streamlined monetization solution—the highest earning opportunity in the industry.
- Growth Consulting: We provide proprietary retailer, consumer/shopper, and performance data to provide growth consulting in an effort to maximize your earnings based on your business goals.
- Global Distribution: As a LTK creator, you’re instantly part of a global community of over 100K talented creators across fashion, beauty, fitness, home and lifestyle in 100+ countries with unparalleled reach! We are focused on growing your audience, reach, and earning opportunities.
Learn more today and let us help guide your journey to becoming a full time LTK Creator.
This article includes content originally published for LTK by top content creators @mossonyi, @nadiaanya__, @amelialiana, and @wearetwinset.