What is an LTK ad and what are the benefits?

June 26, 2024

2 minute read

Brand Platform

[UK] 06-2024 Brand LC Email #05_Hero

Thinking of booking an LTK ad bundle to quickly boost your revenue and reach? Your brand can reach over 40 million monthly shoppers through our always-on network of premium Creators with LTK ads. Here’s your complete guide to LTK targeted ads, including dedicated email, app notifications and key landing pages to ensure your next Creator campaign is truly 360°. 



What LTK ads can I book?


🎯 Targeted push notifications 

Drive engagement and track actionable metrics by building targeted LTK push notifications into your campaign, tailored to your brand’s unique objectives. Instantly boost the visibility of your promotion, even through Creators’ locked screens. Guarantee impressions and optimise CTR to your website with timely messages that incorporate customisation to resonate and convert.

💬 In-app messages
In-app messages appear inside the LTK Creator app and take over the screen for maximum impact and a holistic messaging strategy. Immediately visible on opening the app, they drive valuable messaging about your promotion with their longer word count. Unlike push notifications, there’s no opt-in required, enabling you to reach every Creator using the app.

📱 Content cards
Available on the LTK Creator app homepage and Product Link page, these ads appear in popular locations to boost your brand exposure. Lasting for seven days, they drive sales and create loyalty, particularly when used to promote unique discount codes for Creators to share with shoppers. Content cards can be customised with your brand logo and imagery to create visually appealing messaging that aligns with your campaign strategy.


🔔 Notification Centre
These long-lasting ads stay on the LTK Creator app for up to 30 days, acting as a reminder to Creators to ensure they don’t miss your deals or key messages, such as CPA increases. We also include these for free with any other ad purchase to further extend the lifespan of your ad investment.


💌 Dedicated email campaigns
Generate traffic and spark action with timely, visually-appealing email campaigns to promote your brand. Showcase your product range and inform our network of Creators about your new offers and collections with imagery-rich designs to tap into key shopping periods, increase awareness and drive sales.

 

🖥️  Key landing pages
Alongside email and in-app messaging, you can include your offers on the Creators’ go-to landing page featuring promotions - EYNTK (Everything You Need To Know). Promote your latest products and collection launches in dedicated custom-made ads.



Why book an LTK ad?

Whether you are launching a sale campaign or driving traffic to your brand’s latest collection, connecting with LTK’s network of Creators helps your brand boost sales, increase awareness and enhance your brand’s visibility.

  • Scale brand awareness through compelling Creator content that converts purchasing decisions and keeps your brand front of mind for Creators and shoppers.

  • Drive your revenue and reach by boosting your product links and connecting your brand with 40M monthly shoppers.

  • Maximise your brand’s visibility during peak consumer shopping periods and key seasonal moments.

  • Track your success with best-in-class reporting and insights.


 
Case study

LTK x Global athleisure brand

Summary

A global athleisure and footwear brand partnered with LTK Creators across four regions in a multi-channel campaign engaging Creators, LTK-owned channels and an in-person event, to drive sales and awareness in the region. By maintaining an always-on approach and investing in sponsored collaborations, the brand’s overall programme performance increased on all levels. As a result, the brand saw an impressive +436% increase in overall sales on LTK versus the previous year.

Anabelle-usher

 

Goals

Drive traffic and sales through high-quality content creation by premium fashion and lifestyle Creators in the UK and EU markets.

Approach

The campaign included a comprehensive LTK Ads package encompassing targeted push notifications, in-app messages, dedicated emails and landing pages, as well as 23 Creators across our Gen Z to Millennial pool of Creators to create dedicated content centred around the brand. LTK activated multiple exposure placements, including the UK Creator Posting Challenge, as well as a bespoke in-person Creator event.

Results

  • Total sales via LTK grew +436% YoY
  • LTK sales increased by +359% YoY
  • Orders uplift +295% YoY
  • Traffic growth +247% YoY
  • AOV +31% YoY
  • Conversion +64% YoY
  • RPI +190% YoY
  • TPI +73% YoY


Featured creator: @Anabelle_Ussher

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Ready to learn more?

Book a call to learn how your brand can drive sales and exceed its growth goals with LTK ads.

GET STARTED

 

Topics: Brand Platform

June 26, 2024

2 minute read

Brand Platform