We’re here to get you started on the right track with your LTK partnership. Before investing in your Creator marketing strategy, let’s make sure your brand’s organic performance is set up for success. We’ve compiled a handy checklist with quick and easy steps to help ensure Creators link to your brand.

Best practice for brands: your checklist for LTK Success

Here are five essential steps to position your brand for maximum growth through our Creator network.

Let Creators know that they can link to your products via LTK and earn commission when telling everyone how much they love your products. You can add a small section to your website, email your Creators, or even host a webinar. Here is a toolkit to help you talk about the benefits of LTK to your community.

✔️ Set a competitive commission rate
Make Creators aware they can earn more by posting about your brand - Creators are 3x more likely to promote your brand if your commission rate is more than 16%.

✔️ Increase your cookie window
Longer cookie windows offer Creators a better chance of getting paid from a product they promoted. We recommend at least 30 days.

✔️ Gift your products to kickstart organic linking
Gain extra brand awareness by gifting products to LTK Creators approved by you.

✔️ Boost your sales with discount codes
Drive conversions by offering LTK Creators personal discount codes to share with their followers.

Why commission rates are critical to your success on LTK

Setting a competitive commission rate makes Creators 3x more likely to share your brand with shoppers and directly impacts your brand’s GMV performance. Here’s a breakdown of why setting a compelling commission rate is vital to your brand’s performance on LTK, and what you’ll gain in the process.

1. Achieve more always-on Creator driven sales
   Commission rates directly correlate to more organic shoppable content.

2. Gain increased engagement
   75% of Creators also say commission rates impact their posting decision. 

3. Build Creator loyalty
   Creators gain confidence and trust in brands with consistent commission rates that appropriately rewards them for the sales they drive from their curated content.

4. Unlock casting opportunities
   Creator loyalty helps identify strong Creators to collaborate with in the future.

5. Boost a competitive advantage
   Increase your CPA rate to give you a competitive advantage over other brands.

6. Receive free promotions
   Brands with more than 20% commission are featured prominently in the LTK Creator posting app and on our EYNTK Brand page for higher visibility with Creators at the point of publishing content.

Use gifting as part of paid Creator collaborations

Leverage gifting opportunities as part of your paid Creator strategy. Gifting to your most relevant LTK Creators helps to grow your brand and build relationships with curated brand ambassadors. It’s a key way of showing how much you value your partnerships with Creators and their ability to grow your brand. 

Build relationships with high-performing Creators, get your products featured in compelling content, and drive your brand revenue and reach.

Ready to grow?

Connect with us to learn how LTK can help your brand exceed its business goals.