Discover how UNIQLO amplified sales and awareness with an LTK posting challenge

Summary

UNIQLO partnered with LTK for a posting challenge, encouraging Creators to post about UNIQLO’s ‘My Best T’ collection on their LTK and social channels. Creators were encouraged to produce content of their own UNIQLO looks five times over two weeks to their LTK, and share to Instagram or TikTok, tagging #LTKxUNIQLO and #ThisIsMyBestT. The first prize was a collaboration with UNIQLO, plus $3,000 cash.

theoandremy

Goals

To increase organic Creator content, drive sales and awareness, and enable the discovery of new Creator brand ambassadors to work with.

Approach

LTK deployed a suite of targeted communications via the LTK Creator app and LTK email distribution lists, encouraging Creators to spotlight UNIQLO’s ‘My Best T’ collection with content of them wearing the brand. The campaign included a 360° approach of dedicated email marketing, push notifications, and social amplification, which reached LTK’s consumer distribution channels of millions of high intent shoppers.

Results

400+ organic LTK Creator posts featuring UNIQLO 68% increased sales week-on-week via the LTK shopping app
68K clicks to UNIQLO during competition period
2M reach

Featured Creators: @theoandremy

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