Summary

A luxury luggage and travel brand partnered with LTK to activate a winning Creator marketing campaign, driving awareness of their product offering and increasing conversion via top-performing LTK Creators. As a result of the campaign’s halo effect, the brand saw an impressive 6x uplift in sales via LTK.

Goals

Drive brand awareness and conversion via premium lifestyle Creators, increasing sales and reach in the UK market.

Approach

LTK engaged 4 top-performing Creators in the lifestyle category to create dedicated content highlighting the brand. Aspirational shoppable content drove sales and reach among high-intent consumers, aligning with the brands’ upper funnel influencer marketing strategy. The campaign resulted in a positive ROI for the brand.

Results

• The campaign generated 115 orders
• Engaged Creators drove 1M in reach
• Conversion rate +5%
• EMV value of $35K
• 6x uplift in sales via LTK