How a luxury multi-brand retailer achieved +585% ROAS with an evergreen LTK campaign

Summary

A luxury multi-brand retailer partnered with LTK on an evergreen, always-on campaign, utilising four high-performing Creator brand ambassadors over a 12 month period. With a focus on gifting and cross-category promotions, the brand saw impressive full-funnel growth across sales, brand awareness, and engagement. Using LTK’s leading technology and proprietary data, the brand achieved a ROAS of +585% YoY.

kuebs__

Goals

To drive sales, increase brand awareness, and activate cross-category promotions through authentic Creator content.

Approach

With a focus on long-term investment and experimentation, LTK activated Creator ambassadors to boost engagement and awareness through organic content creation. Monthly gifting drove new category expansion in verticals outside of fashion, such as homeware and beauty, differentiating the brand from its competitors.

Results

ROAS of +585% YoY
On average, sales via LTK increased by +174%
Conversion rate uplift of +150% from start to end of year
Clicks increased +66%
Conversion rate: 0.28%

Featured Creators: @kuebs__

Opportunities for your brand

We have LTK ad bundles to suit every budget and brand goal. From short and snappy Creator app notifications to shout about your latest sale, to longer, visual ads via our exclusive email newsletter, app, social or web channels that showcases your new collection. Starting at $1K, we've got a range of tactics and placements to get your brand in front of 100s and 1000s of high intent Creators and 40M monthly shoppers.

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