Summary

A leading marketplace retailer showcasing small brands partnered with LTK for a winning campaign, leveraging top-performing LTK Creators. With a focus on Christmas gifting and cross-category promotions over a week-long period in Q4, the kickstarter package drove impressive growth across traffic, sales, and engagement. By utilising LTK’s leading technology and data, the brand achieved 1.58x ROAS.

Goals

To drive sales and traffic to the brand, as well as increase awareness and engagement amongst the retailer’s core target audience of women aged 35+ in the UK, with a halo on 25+ audiences.

Approach

LTK cast seven top Creators whose content aligned with the retailer’s target audience. The week-long campaign saw each Creator produce 3x IG stories and an LTK app post, highlighting curated Christmas gifts from the retailer. Dedicated Creator content drove organic traffic to the brand’s site, boosting engagement, interest and awareness during a key shopping period.

Results

• 1.58x ROAS
• 27% brand sales from LTK app
• +177% on-property clicks YoY
• 25K total clicks
• 1,391 total orders
• AOV $30