Discover how LTK partnered with a global athleisure brand to increase overall sales +436%

Summary

A global athleisure and footwear brand partnered with LTK Creators across four regions in a multi-channel campaign engaging Creators, LTK-owned channels and an in-person event, to drive sales and awareness in the region. By maintaining an always-on approach and investing in sponsored collaborations, the brand’s overall programme performance increased on all levels. As a result, the brand saw an impressive +436% increase in overall sales on LTK versus the previous year.

Anabelle-usher

Goals

Drive traffic and sales through high-quality content creation by premium fashion and lifestyle Creators in the UK and EU markets.

Approach

The campaign included a comprehensive LTK Ads package encompassing targeted push notifications, in-app messages, dedicated emails and landing pages, as well as 23 Creators across our Gen Z to Millennial pool of Creators to create dedicated content centred around the brand. LTK activated multiple exposure placements, including the UK Creator Posting Challenge, as well as a bespoke in-person Creator event.

Results

Total sales via LTK grew +436% YoY
LTK sales increased by +359% YoY
Orders uplift +295% YoY
Traffic growth +247% YoY
AOV +31% YoY
Conversion +64% YoY
RPI +190% YoY

mossonyi-athleisure

Opportunities to exceed your brand’s growth goals

This campaign demonstrates how LTK can support your brand’s growth and success across the UK and EU. The work we executed for this brand created a halo effect within our Creator network, driving organic uptake through high-performing LTK Creators. Investing in paid collaborations through LTK is the first step in driving your brand’s revenue, awareness and reach.

Featured Creators: @Anabelle_Ussher, @mossonyi

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