Discover how Abercrombie & Fitch gained 260% more sales YoY with LTK

June 26, 2024

1 minute read

Summary

Abercrombie & Fitch partnered with LTK to drive sales in the UK following their brand transformation. Utilising a full-funnel, cross-channel Creator marketing strategy, the always-on campaign gained 260% more sales YoY.

shannon.futcher

Goals

Generate awareness of the new product offering and brand positioning whilst driving sales in the UK.

Approach

Four campaigns across key sales periods featured diverse high-performing Creators. Constant performance analysis via LTK’s real-time sales insights ensured conversion. Personalised, exclusive Creator discount codes over three days also increased sales.

Results

Sales increased +260% YoY, surpassing a goal of 60%
Clicks increased +154%
3.1 million reach across Instagram and YouTube
AOV +12% YoY
Market share increased 9.4% to 13%
622% YoY increase in sales for non-campaign creators
Exclusive Creator promo codes contributed to 20% of campaign revenue

kateehutchins-abercrombie

What the brand had to say

“Our partnership with LTK and its phenomenal Creators has helped to reinforce our reputation as a brand that is leading the charge in both social selling and on-trend fashion.”

- Hanne Fiksdal, Abercrombie & Fitch Affiliate Senior Marketing Manager EMEA

Featured Creators: @shannon.futcher, @kateehutchins

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Topics: Case study UK