The beauty category — think make-up tutorials, product reviews, and skincare routines — is synonymous with influence. Before COVID-19, only about 10% of rewardStyle influencers listed beauty as their top category; however, 60% and counting are now regularly talking about it. The beauty and self-care category has seen explosive growth over the past few months, with skincare being a top seller time and time again. Retail sales, conversions, and traffic are all up double and triple-digit growth compared to last year. Below we’ve compiled nine rewardStyle influencers who are adding #LTKbeauty to profiles and doing it well.