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Make 2022 the year that you own your audience with your Shop on LTK
Yesterday’s outage was a good reminder that Instagram, Facebook, TikTok or any other preferred social media network actually owns your audience. Your business results as a creator are directly tied to THEIR viability, algorithms and business decisions. Even if this approach has been successful for you, you should be worried, and you should be making plans to own YOUR audience and control YOUR business.
Even without an outage, influencers are increasingly concerned about whether their messages are getting to their followers, due to the many metrics and dependencies in today’s algorithms that affect delivery on social media. These algorithms are ever-changing and often unclear.
It’s also safe to assume that your followers are also following others for entertainment, information and shopping on social media. The attention span of today’s consumer is less than three seconds, thanks to the constant flow of new information. Breaking through the noise can be challenging if you aren’t posting constantly.
“[Yesterday], the industry was reminded that social media platforms are not engineered to be business enablement platforms, but rather efficient marketing channels," Amber Venz Box, cofounder of LTK said in a statement. "Social platforms are a complement to the creator ecosystem, but are ultimately not the future of the business."
Make 2022 the year that you own your audience with your shop on LTK:
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