---
title: What makes a successful fashion influencer in 2022?
description: Social commerce platform LTK – formerly known as Liketoknow.it – launched in 2011 and is now valued at $2bn (£1.5bn). Co-founder Amber Venz-Box shares her influencer marketing insights.
---

[LTK in the News ](https://onbrand.shopltk.com/en/ltk-in-the-news)

# [What makes a successful fashion influencer in 2022?](https://onbrand.shopltk.com/en/ltk-in-the-news/what-makes-a-successful-fashion-influencer-in-2022)

 Written by [Team LTK](https://onbrand.shopltk.com/en/ltk-in-the-news/author/team-ltk) | Feb 21, 2022 8:58:55 PM

"What I Know" story and podcast featuring Amber interview

[View full post](https://onbrand.shopltk.com/en/ltk-in-the-news/what-makes-a-successful-fashion-influencer-in-2022)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Team LTK"
  },
  "dateModified" : "2022-02-21T20:58:55.683Z",
  "datePublished" : "2022-02-21T20:58:55Z",
  "headline" : "What makes a successful fashion influencer in 2022?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 630,
    "url" : "https://fs.hubspotusercontent00.net/hubfs/6424709/Drapers-logo-1.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://onbrand.shopltk.com/en/ltk-in-the-news/what-makes-a-successful-fashion-influencer-in-2022",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "LTK in the News"
  }
}
```