---
title: Influencers Created a World Where Normal People With Large Followings Can Hold Sway
description: Lorem ipsum news story dolor amet description creators
---

[LTK in the News ](https://onbrand.shopltk.com/en/ltk-in-the-news)

# [Influencers Created a World Where Normal People With Large Followings Can Hold Sway](https://onbrand.shopltk.com/en/ltk-in-the-news/influencers-followings-adweek)

 Written by [Anna Blenckner](https://onbrand.shopltk.com/en/ltk-in-the-news/author/anna-blenckner) | Jun 26, 2021 4:30:31 AM

Influence wasn’t always quantifiable. Sure, celebrities and models could sell magazines, and there’s no question that Oscar-winning actors, superhuman athletes, chart-topping musicians and globally known politicians can convince people how to think (or to buy certain products). But the idea of influence as a measurable metric is a newer phenomenon, one predicated by normal people with large social followings putting content on the internet.

[View full post](https://onbrand.shopltk.com/en/ltk-in-the-news/influencers-followings-adweek)

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