According to the LTK U.S. Economy Shopper Study, 74% of Gen Z shoppers believe online shopping is a way to save money and 81% will be buying more this year. We’ve rounded up top products and brands Gen Z is loving so you can lean in to a new audience!
NEW Gen Z brand on LTK:
Create a Princess Polly Collection
Curate all your Princess Polly content into one place with Collections! Add multiple LTK posts—from dresses to accessories—to a Princess Polly-themed Collection that’s easy for your followers to find, right at the top of your LTK Shop. And don’t forget to share the news with your shoppers on your social channels as well!
Trending Gen Z brands:
Viral Gen Z products:
LTK recommendation: LTK Creators can boost their earnings when they hype/share one specific product, versus the entire sale or whole look. For example, “The one thing you absolutely need from the Princess Polly sale" or "Your #1 top-selling product from the PrettyLittleThing sale.”
Let’s meet two Gen Z LTK Creators who took the time to share some insight into the brands they love and explain why they think other Gen Z influencers should work with LTK!
MEET: AVA WILLIAMS, @AvaWilliams
What are some of your favorite Gen Z brands on LTK?
“Tons of my favorite brands are available on LTK, but my top picks as of right now are SKIMS, Revolve and Sephora. I love anything effortless and timeless, and these retailers definitely maintain that.”
Why did you choose to work with LTK?
“I chose to work with LTK, because I love being able to share all of my favorite products in one place. I share tons of different content across all of my social platforms, but with my LTK Shop, any viewer or follower can instantly access my “closet”, regardless of where they found my content.”
What would you say to someone your age to encourage them to join LTK?
“Monetizing your content may feel overwhelming and intimidating, but my best advice for any aspiring Creators is to just dive in! LTK is incredibly user-friendly, and in this day and age, there’s room for everyone to find success in sharing their content, even if it’s a simple snap of your OOTD!”
MEET: SKYE MEYER, @StyledbySkyee
What are some of your favorite Gen Z brands on LTK?
My favorite Gen Z brands on LTK are Revolve, Shein, Kendra Scott, Lulus, Lululemon, and Ulta!
Why did you choose to work with LTK?
I chose to work with LTK, because I think it’s a unique platform… While similar to an Amazon storefront, I feel like LTK is easier to use because Creators are able to select items from numerous brands and websites, while not being limited to just what is sold on Amazon.
What would you say to someone your age to encourage them to join LTK?
“I would tell them the same thing I told one of my friends that I got to join (Taylor Donoghue)! I explained how the platform works and that when she posts and tags various items, whether it be clothes, daily essentials or beauty products, she is able to make commission off of those items when someone buys directly from her link!”
Are you ready to start building your own brand and be the next LTK Creator?
LTK was founded by a Creator, for Creators and influencers. We understand the unique needs of premium influencers across all categories. Our teams support you by pairing hands-on strategic guidance with the industry’s most advanced digital tools to maximize your monetization potential and build lasting brand relationships.
If you are looking for a little more direction and want to know what it takes to become a top-earning LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business. At LTK we empower more than 200K top-tier Creators, 6K Brands across 100 countries, and 8M monthly in-app LTK Shoppers.