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    Top Ways To Use The LTK Boutique Widget

    October 24, 2022


    LTK’s Boutique widget is a convenient tool you can use to add “Shop” pages on your site. From your favourites folders on the LTK platform, you can insert a “boutique” of commissionable links with images of products you own, recommend, or have your eye on.  

    The Boutique widget is especially versatile because you can link and feature any product found across LTK’s thousands of online retailer partners. Plus, it’s one of the easiest tools to keep updating. 

    Ready to add your own “boutique” to your site? Let’s take a deeper dive! Below we’ll discuss: 

    • All the different ways to include the Boutique widget on your site 
    • Top LTK strategies for making the most of the Boutique widget 

     

    Different Ways to Use the Boutique Widget on Your Site

    The Boutique Widget as a “Shop” Page

    This is the most common way LTK creators use the Boutique widget on their sites. No matter how someone got to your site, having a “Shop” page creates another opportunity for them to click your linked products and make a purchase (i.e. you can receive commission!). 

    Hosting a “Shop” page also adds more interest and dimension to your site. Readers get a better feel for your style and who you are as a person. They are also more inclined to engage with your content after making that connection. 

    Tip!: Your “Shop” page isn’t limited to the items you actually own—try adding the items on your “Wishlist” and tell shoppers to check out what you’re currently eyeing, but haven’t bought just yet. 

    100_09-ShopPage

     

    The Boutique Widget as a Seasonal Drop-Down 

    Similar to how you can label the Boutique widget as “Shop” on your navigation bar, you can switch up the name to something a little more specific, like a holiday or season. 

    Around the festive season, go for names like “Stocking Fillers”, “Gifts for Him”, or “Gifts Under £100”. During the summer, try making Boutiques dedicated to summer dresses, swimwear, holiday essentials, and more. 

     

    The Boutique Widget as a Dedicated LTK Shop 

    If you’ve already published items in a LTK post, you likely have them stored in your favourite products. From here, you can then easily move them into your dedicated Boutique folder (which we highly recommend you create and use). 

    PRO TIP: Create a folder specifically dedicated to your site’s Boutique page. That way, when you save an item using Link Ninja and want it to appear in your Boutique, all you have to do is place a checkmark next to the file name. Voilà! It’s automatically embedded into your site.

     

    100_09-Widget

     

    Next, go to your Boutique tool on the LTK site, add the items, and create a LTK spot on your navigation bar—or a LTK drop-down item from a main “Shop” navigation item—with all the products you’ve posted to your Shop on LTK. 

     

    The Boutique widget in your actual blog posts 

    You can also use the Boutique widget in any posts on your site! While the “Shop the Post” widget is a popular option among creators, the Boutique widget is more collage-like, allowing you to give readers a clickable, shoppable catalog of products that you’re talking about in your blog post. 

    Give it a try! 

    100_09-Post

     

    LTK’s Top Tips and Strategies For The Boutique Widget


    Replace Out of Stock Items:     Link something similar or the newest version of the product! Call this out with the Boutique widget’s caption feature.

    Add Strong Captions: Adding captions to items you link with the Boutique widget is a great selling strategy. You can call out anything appealing; such as the affordable price, the fact that you wear the product on repeat, or how you use the item…get creative with this! 

    Utilise Real-Life Moments as “Shop” Names: For example, when some LTK creators announce pregnancies, they advertise across their social channels and newsletters that they’re adding a “Baby” shop page to their site. Whatever your life event or season, customize your Boutique widget shop names and add the products that fit! 

    Link Your “Shop” Pages Within Blog Text: Internally link to your new “Shop” pages within the text of your blog post. If your readers don’t know it exists, you wont get any traction! Then, when you decide to add on more categories and verticals within your Shop, be sure to announce the additions in a blog post or newsletter.

    Be Budget-Conscious: Link affordable items that the majority of readers are more likely to purchase. However, you know your audience best—if luxury is your niche and have seen more sales from higher-end products, stick with this! 

    Keep it current: Featuring items from last season, or the same items from last month, will deter the readers who are regularly checking your site from clicking on and shopping your Boutique widget pages. However, updating the Boutique widge tool is easy! Update your picks regularly to keep your content fresh and your audience engaged.

     

    The Boutique widget is just one of the incredible tools LTK creators get access too. Don’t forget to check out the Shop the Post, Lookbook, and MoneySpot widget if you’re just getting started!

    You are Awesome. Don't forget it.

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    You are Awesome. Don't forget it.

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