Boost your earnings by sharing your LTK Shop link on your podcast
According to Statista, more than 60% of shoppers listen to podcasts. Podcasts are a platform that allow your audience to get to know you on a more intimate level. Did you know podcast listeners account for 20.3% of all internet users, which translates into 424.2 million listeners across the world, according to Insider Intelligence.
As more and more LTK Creators take on this channel, we’ve rounded up best practices to implement to engage shoppers and optimize earnings.
- Always include your LTK Shop link in the description of your podcast episode and/or a direct link to an LTK featuring products and brands you share.
- Include segments in your episodes where you share products you love and of course include direct links to your LTK Shop that feature those products and brands.
- Create LTKs that correspond to each podcast episode and share those posts on your podcast episode description, as well as social media channels (i.e. create an Instagram Story).
- Curate segments where you discuss the value of LTK and educate your audience on how-to shop your LTK Shop. For example, create a “mini-commercial” for your LTK Shop.
- Include a direct link to your LTK Shop on all your social media channels, think link in bio, captions and Instagram Stories.
Overview:
Duration: On average, the optimal podcast length is 0:36:34, however can range from 20-60 minutes depending on your topic.
Posting Cadence: 34% of blogs are posted weekly and 40% are posted bi-weekly, according to Buzzsprout.
Directories: The top 3 podcast directories are Apple Podcasts, Spotify and Google Podcasts.
LTK Podcast ideas:
- Product reviews
- What’s trending
- Hacks for traveling, beauty, outfits, etc.
- Favorite products this week (categorize fashion, beauty, home, etc.)
- Holiday and seasonal trends
- Holiday gift guides
- Travel essentials
- Fashion staples
- Beauty basics or essentials
- Home improvement, home design or home DIY
- How-to shop LTK
- Updates on LTK App
- Interview other LTK Creators
- Share your story how you became an LTK Creator
- Share your entrepreneurial anecdote
Best practices:
- Create a consistent publishing schedule.
- Be passionate about your topics. Authenticity is key for any content creator.
- Account for production and editing time. Creating a podcast can be time consuming so be realistic.
- Promote, promote, and cross promote your LTK Shop.
- Make sure your content is original, builds trust and transparency, and helps build community.
- Have fun! This is your opportunity to share what you love!
SEO best practices:
- Craft an SEO-optimized title.
- Be strategic with keywords in your descriptions.
- Always include a call to action (CTA), such as driving listeners to your LTK Shop.
- Include transcriptions of each episode on your blog or website for optimal SEO value.
