LTK’s Shop the Post widget is probably one of the most popular tools used by our creators. It can be utilised in many creative and strategic ways, lending to more visual (and therefore better) ways for your followers to discover and shop your product choices. There’s always a place and a purpose on your site for the Shop the Post widget, especially as your site and content grows.
We’ve rounded up a few of the places to use Shop the Post so that you can make your content more actionable:
At the Bottom of Your Post
Using the Shop the Post widget at the bottom of every blog post provides your readers with a clickable visual summary of the products featured, like a scrolling catalog.
Before The Fold
One best practice is to place the widget before the fold of your featured posts on your home page. This can be alongside the post’s introductory excerpt and commissionable product links.
Within Your Page
Provide your readers with multiple opportunities to shop from your site, even upon their first visit, by featuring a Shop the Post widget on your homepage.
To Highlight a Product
If you want to highlight a particular product or category and provide your readers with various options, the Shop the Post widget is perfect. For example, if you’re sorting product by price, it can enable visibility of the price of each product featured.
In the Sidebar
One of our favorite ways LTK creators have been using the Shop the Post widget is within the sidebar of their site. By selecting the Medium and Small image widths, you are able to fit a Shop the Post widget perfectly into your site’s sidebar.
Creatively use the Shop the Post widget to feature your picks of the moment or feature “Bestsellers” of current top performing links on your Shop on LTK! This is a great way to increase your conversions through reader engagement.
If you frequently receive questions from your audience about your beauty routine or home decor, for example, use their inquiries as an opportunity to expand your content and make it ready-to-shop with eye-catching headers and imagery in your sidebar.
Accompanied by Links
When you group together the Shop the Post widget, product links, and brand links, you make it easy for your audience to shop from your site, therefore increasing your overall conversions.
To Give a Sale Overview
When featuring a sale, it's a great strategy to provide your audience with all of the information they need to shop. This includes your favorite products or curated picks your audience will love.
To Provide Your Readers with Options
The more, the better. Provide your readers with outfit add-on choices and alternative products to those you feature in your posts.