New to Lookbook? You’re in the right place.
If you have a particular question, first check out this Help Centre article dedicated to the widget! If you’re just getting acquainted with it, and want to learn top strategies, read on!
The Lookbook widget is another one of LTK’s widgets that allows you to showcase shoppable product images on your site. This widget lets your readers toggle through clickable product images, kind of like flipping through a magazine!
Below, we’re covering the top strategies you can use to make the most of Lookbook.
Add the Lookbook Widget to Your Sidebar
Like the Shop the Post widget, you can also use the Lookbook widget in your sidebar! Here, the widget creates a clean, beautiful catalog of your current product must-haves that your audience can click on to shop.
Highlight a Specific Product Category, Trend, or Theme
Whether it’s your favorite makeup for spring, the best one-pieces, or your favorite coffee table books, you can use this widget to create themed slideshows, based on your audience’s shopping interests.
Hosting a dinner party? Use the Lookbook to chronicle the products you’re using to put together your gorgeous tablescape! Want to give your readers a visual tour of your recently spruced living room arrangement? The Lookbook should be your go-to!
Number your Lookbook
If you’re reading a Buzzfeed article about the “18 Things You Didn’t Know About Your Favorite Celeb”, it’s likely that you’re not going to stop at #4.
Use this numbering marketing tactic to your advantage in your Lookbooks! For example, you could call out your “9 Spring Essentials” both in the title of your post and with an intro image in your Lookbook. The numbers below each photo are a unique feature of the Lookbook widget — they help build anticipation for what product will be featured next!
Add Details and Commentary
Lookbook widget gives you the option to create captions for each product that you choose to feature. Use this to your advantage! Insert your voice and personality, call out steals, favorites, and products you own! The more information that your readers have surrounding the products you recommend to them, the more likely they are to engage with the content you’re offering!
Give a sale overview
By using the Lookbook to feature your absolute top sale favorites, your readers—who have enlisted your trust—are likely to be more involved in your content when you’re not bombarding them with product options, but rather a curated list via the Lookbook widget.