Once you start creating LTK content, you should simultaneously share links to your posts and Shop on LTK profile to promote your monetized content across social channels. The more you share and promote, the faster you'll begin earning and growing your audience of loyal shoppers.
You can share direct links that will take shoppers straight to your content in the LTK app by posting direct links in Instagram Stories, blog posts, your Instagram bio, TikTok bio, YouTube, Pinterest, and more. The direct link to your Shop on LTK profile will always remain the same (unless you update your handle): www.shopltk.com/explore/yourLTKusername. Direct links to individual LTK posts are unique to each post, and should be shared directly from your LTK Creator iOS app using the steps outlined below.
You can share commissionable links to individual products created with the Product Link tab in the LTK Creator iOS app and Product Link web bookmarklet as well, but keep in mind that conversion rates for individual product links tends to be much lower than direct links to your LTK content.
For more on how, when, and where to share direct LTK links, check out this blog post.
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Promoting your content
There are a few ways to promote your Shop, so followers can get direct access to your content.
Sharing LTK posts
When you publish a post, copy the link to share on social channels. You can add the same image and LTK post link to an in-feed post, or share the post link on IG stories. You can always grab this link at a later time to repost for additional visibility.
Sharing LTK Shop link
Copy the link to your LTK Shop to share across your social channels (IG bio, Facebook profile, etc) so followers always know where to find you. This also helps attract new shoppers who follow you on social, but not in LTK. It brings them right to your main feed of shoppable content!
Sharing LTK Collections link
Copy the link to your Collection to share across your social channels (Instagram Story, TikTok bio, Facebook profile, etc) so followers always know where to find you. This also helps attract new shoppers who follow you on social, but not in LTK. It brings them right to your main feed of shoppable content!
Sharing a Link on Instagram
Instagram is perfect for sharing your style and having followers shop your must-haves.
Sticker Links
Utilize the Sticker feature (formerly Swipe-ups) on Instagram Stories to link directly to an LTK post, video, Collection, or your Shop page on LTK.
Link in Bio
Use the Link in Bio functionality to direct your audience to a specific LTK post or your Shop on LTK (shopltk.com/explore/YourUserName).
Highlights
Save each IG Story that includes an LTK post link in a Highlight bubble so that your followers can easily access all your linked products. We recommend sharing an LTK link in one out of every four personal Instagram Stories to capitalize on customer engagement. You can structure your highlights based on type of product or season, price point, or content style.
We recommend filming a Screen Recording tour of your Shop on LTK and adding a voiceover educating your Instagram audience about your brand and what they can find in your Shop. Add this LTK tour to your Instagram Stories, then save to a highlight so you can continually educate your growing Instagram audience on the benefits of LTK. Download these custom templates to easily share on Instagram to grow your Shop's following.
Repost your LTKs
Post your LTK content to your Instagram using the LTK overlay on your image. This lets your social audience know the items are shoppable in the LTK App. Don't forget to include your Shop link in your caption!
Sharing a Link on Pinterest
Pinterest is the second-highest source driving traffic to brand sites.
Use commissionable links on your pins
Pin your must-haves, from fashion to home using your commissionable links. As your audience browses and clicks your Pins, they'll be sent directly to your blog, a brand page, or your Shop on LTK where you'll increase your chance of making a sale!
Sharing a Link on TikTok
TikTok may be a newer platform for creators, but it is a great way to encourage followers to see and shop your posts.
Use a link in profile
Include the unique link to your Shop on LTK to drive traffic from your TikTok profile, or include an overlay on your videos for viewers to reference your LTK link in bio.
Get more TikTok strategy here.
Sharing a Link on Facebook
Using links on shoppable Facebook posts is an easy way for your audience to add products to their cart.
Add links to video content
If you share a video on your Facebook feed, add commissionable links to the products featured or similar products, if it’s no longer available.
Use Facebook stories
You can also use Facebook Stories to engage directly with your audience and use the ‘Swipe Up' function to link to your Shop on LTK.
Auto-Link your Instagram with Facebook
Repurpose your IG stories by posting them to your Facebook. This allows you to save time and seamlessly link content all at once.
- Open your Instagram app and go to your profile.
- Tap the three lines graphic at the top right-hand corner of you profile page.
- Tap Settings.
- Tap Account, then Sharing to Other Apps.
- Select Facebook.
- Turn on Automatically Share options for your Instagram Story or Instagram posts to sync your content.
Sharing a Link on Your Blog
Creating shoppable blog content is easy when you include one of our unique widgets to your page.
Boutique Widget
This allows you to create a shoppable catalog on your blog. You can separate them out by category or price to make it easier for your audience.
Learn more
Shop the Post Widget
This adds shoppable product carousels to each blog post so you can build in content.
Learn more
LTK Widget
This will auto-add all of your LTK posts to your blog for easy access.
Learn more
Sharing a Link on YouTube
YouTube is one of the highest converting channels and adding your links is a great way to drive sales.
Video description box
Include links to exact or similar products featured in your video to the description box so shoppers can easily access. Tag the brands featured on the video description box to increase visibility.
Learn more about growing your YouTube channel here.
Remember to disclose when you are using commissionable links. Head to the FTC website for guidelines on how to do this.
