LTK video posts create an even more dynamic experience to give shoppers a virtual front-row seat to your content. From beauty how-tos and home tours, to outfit try-ons and product reviews, LTK app users can expect short, educational videos all made 100% shoppable in the LTK app.
Shoppable LTK video posts
LTK video posts bring purpose-driven content and commerce together by bringing emotional value, context to products and confidence to the purchase through education versus purely entertainment.
Engage with your audience by recording video content and uploading as a video post in the LTK Creator app, your audience shop your:
- Try-on hauls
- Educational how-tos - on any topic
- Short beauty tutorials
- Ways to wear styling videos
- Helpful advice on products, brands or outfits
- Room + micro tours
- Before + after
Why LTK video posts are crucial for your content mix
Boost purchase confidence with context and education via LTK shopping videos to:
Increase Conversion Rate by bringing confidence to purchases through education, better understanding of product origin/quality/selection/ context for use
Increase Average Order Value by promoting value and increasing emotional appeal from helping people to shop
Increase In-App Followers by being the best place for consumers to start their shopping journey
Increase Conversion Rate by bringing confidence to purchases through education, better understanding of product origin/quality/selection/ context for use
Retain 9% more earning potential than image LTKs in the 3 days after videos are posted
Tips for increasing video earning opportunity
- Add to your Collections - remember, posts added to a Collection drive 30% more views and 7% more conversion than non-Collections posts
- Remind your Shoppers to filter their search results by media type to view your video content
- Create and publish 1-2 LTK videos every 10 posts
- Nordstrom and Target are top converting brands when video is used to promote their products. Other notable retailers include Walmart, Abercrombie & Fitch, and H&M
- Top performing product price point is $50-$100
- Videos with sounds earn 3% more than videos without sound
- Videos that are 40-60 seconds long perform 11% better than other shorter or longer videos
- Mirror selfie-style videos are the top performing style of LTK video
Ideal number of products tagged per video type
- When creating fashion video content, tag 3-8 products per fashion video post
- When creating home & decor video content, tag 4-9 products per fashion video post
- When creating family video content, limit the products tagged to just 1-6 products per family video post
What videos to post and how?
1. Single cut videos - post to LTK first
We recommend posting your single cut videos (videos without edits) to LTK first. Use a voiceover to sell the products you're featuring, and keep the length short and to the point at 15-30 seconds long.
After you've posted these videos to LTK, promote them using your LTK Creator App. The LTK Creator App allows you to share your video posts to platforms like TikTok, Instagram with the tap of a button, where you can then make edits and add music. Click here to learn more!
2. Edited videos with multiple cuts - try Social first
If you're active on video platforms like TikTok and want to add a TikTok you've already posted to your Shop on LTK, use these tips! After you've created the video in TikTok, save it to your camera roll, and upload it to your LTK Shop using the LTK Creator App.
Be sure your video is under 2 minutes!
How to publish LTK video posts
To learn how to publish LTKs, visit this post.
Some tips for video posting:
- Record and edit the video content you'd like to post to LTK. Make sure the video is saved to your phone's camera roll is you recorded it elsewhere.
- You can upload TikToks, Reels, and Instagram Stories videos as long as they are saved on your phone's camera roll.
- Voiceovers speaking to the product and details are great!
- Reorder your products so the most important "hero" products are at the top of your product list. To reorder, click and hold the buttons on the left-hand side of the product cards to drag the products up and down.
- If you would like to Save your post draft to complete later, tap Save in the upper right-hand corner
- For more details on the order of creation with social platforms, see below.
Repurposing video from other platforms
Repost video content from Instagram stories or reels featuring education and hauls. Any short form video that shows product or provides information is a great contender for a LTK video post vs longer form and entertainment type content.
Additionally, if your video content creation is originating on Instagram or the TikTok app, post a follow-up video to your LTK to answer any questions from comments on product details or what you are wearing. Provide behind the scenes type information such as quality of product, fit and form in your LTK shopping video—Information that may not make as much sense on your social platform, but still helpful to your audience.
LTK video posts compared to social videos
Cross-promote your shopping video to increase visibility
Cross-promoting your content across all of your social channels extends the shelf life of your LTK video content and helps you reach more audiences.
Make your content work harder by allowing more audiences to engage with it to boost the potential earnings too. Here are some ways to cross-promote:
- TikTok: make sure you've switched your profile to a business account so you can add hyperlinks to your TikTok bio. Then, paste the URL to your LTK Shop (shopltk.com/explore/YourUserName) in your TikTok bio.
- When you post TikToks, you should also post the TikTok video or a screenshot of the video to LTK to monetize all of your TikTok content.
- Tell your TikTok audience to download the LTK app and click the link in your bio so they can shop all of your TikTok content by finding the matching videos or screenshots from the original TikTok in your Shop on LTK.
- Create an educational video promoting your LTK Shop and how to download the LTK App, then “pin” this video on your TikTok to increase visibility.
- Be sure to leave your LTK post links in your comment sections and as text overlays.
- Save your linked Stories to highlights categorized by style for your followers to refer back to.
- Don't forget to add your LTK Shop link to your Instagram bio!
- Instagram Stories: Add your LTK video post links to Instagram Story stickers to drive traffic to your LTK videos. There’s a direct correlation to higher earnings and follower growth when you do this often and encourage use of the LTK app.
- Pinterest: search drives millions of visits to other sites through referral traffic, which creates more opportunities for visibility and earnings. Because of this, Pinterest is a great cross-promotion tool for both your blog + LTK content.
- Facebook: when cross-promoting Shopping Video on Facebook feed posts, don’t forget to utilize Facebook Stories Swipe-Up to stand out and connect with an engaged audience in an uncrowded space.
Top video content trends
While TikTok and Reels may be known for dance challenges or voice dubbing videos, TikTok has confirmed that they prioritize style and beauty videos from creators proving that these are growing video trends.
Because these trends closely line up with the influencer space and LTK Creators, focus on creating video content on these top-earning themes:
- Top picks from a retailer
- Affordable style picks
- Sale picks, weekend sales
- How-to style
- Designer inspired
- Outfit ideas, weekly outfits or outfit of the day
- Amazon purchases
- Shopping hauls and unboxing
- Home/dorm/apartment decor
- Beauty + skincare favorites
- Makeup or hair tutorials
- Wellness rituals and bedtime routines
- GRWM (get ready with me)
- Tips, tricks and hacks for efficient living
- Lifestyle moments like packing lunches, how you make your bed, and favorite cleaning products
- Office essentials for productivity and a styled desk
Easiest video editing apps for beginners
One of the amazing benefits of video content creation are the number of free or affordable editing apps available to creators. If you haven't created LTK video posts yet, or are hesitant to try, know that anyone can create professional-looking, well-edited video clips using these apps. The best way to learn is to dive in and begin creating video content!
- InShot
- iMovie
- Adobe Rush
- Splice
Learn on monetizing video across Instagram, TikTok, and Pinterest. social channels, see articles below: