Earn more with video Gift Guides
Use styled content and video to promote your holiday gift selections rather than collages of product images. Using video increases your potential #LTKGiftGuide earnings by +300% vs Gift Guides of still images, simply shooting the Gift or product in a real-life setting increases your potential earnings by +50%.
Gift Guides can be executed in a lot of different ways! You could create a flatlay with products you own and recommend; film a video using greenscreen, using screen-recordings of your shopping basket; separate your guides into different themes and create graphics.
Make sure to increase your earning potential by featuring your top-selling products, just head to Sales Data on Post Insights to discover yours. It’s imperative to think about your specific audience and who they will be shopping for, so you can create content that resonates- do your followers love your fashion picks? Focus on providing clothing recommendations, then.
After you create a Gift Guide, share and promote it across your social channels to drive more shopping traffic to your content. Read our blog post for best practice tips for sharing your LTK Shop.
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PRO TIP: Video #LTKGiftGuide posts earn +300% more than non-video gift guides. |
Spread joy and share hand-picked items with #LTKGiftGuide
Share hand-picked items that would make great gifts during the upcoming holiday season for your shoppers and make it easier for them to access by adding #LTKGiftGuide to your Gift Guide post captions! Give your followers a range of thoughtfully curated items to get them inspired.
Organise your Gift Guides by theme with Collections, so shoppers can find all of your Gift Guides at the top of your LTK Shop. Don't miss out on providing them with time-saving ways to find exactly what they are looking for by creating Collections on your LTK Shop and reordering them by relevance to the holiday. Title and group them by the person your shoppers are shopping for or by specific festive themes.
Gift Guides can be grouped by the person you're shopping for or by specific festive themes:
Merchandise Your Shop
Select holiday themed cover photos, and then edit your bio to share what types of holiday content and gift guides shoppers can find in your Shop (i.e., ‘Find the perfect gift or holiday decor in my Collections’). Share links to your Collections in Stories, guiding shoppers to each unique group of holiday posts.
Don’t forget to audit and re-order your Collections based on the current holiday or best selling items (i.e., move your Black Friday Collection to the front when Cyber Week begins).
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PRO TIP: Using #LTKHoliday boosts your content through the LTK app! |
Best practices throughout holiday season:
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Post video: Video posts earn 50% more per post than collages.
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Style your content: Captivate your shoppers by showcasing items styled on YOU.
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Create collections: Add a short description to better help your shoppers discover the items and resurface your collections by pinning them to your LTK Shop and stay up-to-date with each respective intended event.
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Add #LTKgiftguide: Create content your shoppers are looking to discover and give them inspiration to bring joy to their loved ones!
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Add #LTKHoliday: to your captions and schedule them from October through January, with a focus on weekends.
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Add #LTKSale: to your captions and schedule from Boxing Day.
How to share and promote
Lead shoppers to your Gift Guides by sharing direct links to each Gift Guide post on social media. Plus, sharing Gift Guides automatically grows your following through LTK’s Auto-Follow feature. When a shopper clicks through on a link to one of your Gift Guides, they’ll automatically be added as a follower for your LTK Shop.
Share from the LTK Creator iOS app
- Tap the Shop icon in the bottom menu
- Tap the Gift Guide post you'd like to promote on social
- Tap the black Share Post button
- Tap the social channel where you would like to share your Gift Guide post
