Everything you need to know about LTK Gift Guides
October 24, 2022
Holiday Gift Guides are live with an enhanced creation and shopping experience using the My Products feature in the LTK Creator iOS app! This year, you won’t have to spend hours making collages for Gift Guides. Our all-new Gift Guide experience will showcase all of your linked products for you, and shoppers will be able to browse and shop by recipient or category, helping make the holiday season a success for all!
Read on for everything you need to know about how to create and share your Gift Guides during the 2022 holiday shopping season.
How to create LTK Gift Guides
Drive additional engagement through your link stickers like the LTK Creators below:
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Make sure you are using the most recent version of the LTK Creator iOS app.
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Open the LTK Creator iOS app and tap on the new Shop button in the center of the bottom bar.
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Scroll down to the new My products section and tap the + button.
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Tap Create a Set. Add a title and description.
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Tap to enable Gift Guide.
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Tap the Recipient arrow to categorize your Gift Guide by recipient. Adding a Gift Guide recipient aids in discoverability and is required.
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Tap Add products and select items saved in your folders, and/or add new products directly from brand sites (which will be saved to your all saved products folder after added to a set).
When you are finished adding products to the Gift Guide, tap Done. Then, tap Publish.
Your Gift Guides will be displayed at the top of your LTK Shop and on a dedicated Gift Guide page in the LTK shopping app. Any user on the web can shop your Gift Guides on the LTK website, even without an LTK login!
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PRO TIP
Turn an existing Product Set into a Gift Guide by editing the published Product Set in your My Products module, then tapping the Gift Guide button. |
Gift Guide Recipient options are based on LTK’s data on last year’s top-selling gifts and most engaging Gift Guide categories:
- For Her
- For Him
- For Kids
- BFF
- Best Sellers
- Splurge Worthy
- Under $100
- Under $50
- Under $25
- Beauty
- Home
- Host/Hostess
- Electronics
- Gift Exchange
- Stocking Stuffers
- Last Minute Gifts
- Other
How to earn more with Gift Guides
Increase your earning potential by including on-trend and top-selling products. LTK’s Gift Guide inspiration overview outlines the top categories and products determined by shopper searches, purchases, and trends in the market. Also, think about your specific audience and who they will be shopping for this holiday season so you can create content that resonates. Use LTK’s downloadable holiday gifting checklist to ensure you’re creating holiday shopping content for all audiences during this critical retail period.
After you create a Gift Guide, share and promote it across your social channels to drive more shopping traffic to your content.
How to share and promote
Lead shoppers to your Gift Guides by sharing direct links to each Gift Guide on social. Plus, sharing Gift Guides automatically grows your following through LTK’s Auto-Follow feature. When a shopper clicks through on a link to one of your Gift Guides, they’ll automatically be added as a follower for your LTK Shop. You can share direct links to your Gift Guides using both the LTK Creator iOS app and the LTK shopping app.
Sharing Gift Guides with the LTK Creator iOS app
- Tap the center Shop icon.
- Look in the My products section to find your published Gift Guide-enabled Product Set, then tap to open.
- Tap the black Copy Link button in the bottom menu drawer to copy the direct link to your phone’s clipboard.
- Paste the direct link to the social channel of your choosing! For more info on sharing to social, click here.
Sharing Gift Guides with the LTK shopping app
- Navigate to your own LTK Shop.
- Scroll down to the Products section, and tap to open your Gift Guide Product Set.
- Tap the share arrow in the upper right hand corner.
- Copy the direct link to paste to a social channel.
Where shoppers will discover your Gift Guides
Your 2022 Gift Guides will be discoverable in the LTK shopping app and on the web for all internet users—no LTK login required!
Discovery on the LTK shopping app homepage
In November, Gift Guide categories will be linked from the Holiday Gift Guide banner on the LTK shopping app home page. When you curate Gift Guides for all recipients, you’ll increase shopper discovery with the potential to appear in all gifting categories! Help shoppers check off gifts for everyone on their list with LTK’s downloadable checklist, then create Gift Guides for each recipient.
Discovery online
Last year, your followers purchased more of their gifts through you than any other year. This year, ANYONE browsing the web can find and shop your Gift Guides. The Product Sets you create and enable as Gift Guides will receive an enhanced layout on web, as addictive to discover and shop as they are to create!
Discovery at the top of your LTK Shop
When a shopper visits your LTK Shop in the LTK app, your Gift Guides will be featured at the very top for easy access. After the holiday season ends, your Gift Guides will migrate to the Products section of your Shop, so Shoppers can still discover and buy past favorite gifts.
Gift Guide FAQs
How will I create holiday Gift Guides?
Use the LTK Creator iOS app’s My products publishing flow. Gift Guides are not available to Android users at this time. You can also turn existing Product Sets into a Gift Guide!
Where will shoppers find Gift Guides?
Your Gift Guides can be discovered by LTK app users (both iOS and Android) and by all internet users browsing the web.
Will shoppers need to log in online in order to shop my Gift Guides?
No! Anyone on the web can shop your Gift Guides.
Where can shoppers discover my Gift Guides within the LTK app?
In a dedicated Gift Guide section and dedicated recipient sections. Gift Guides will NOT appear in home feeds or product search. Those who do not have an LTK login can discover and shop your Gift Guides straight from the LTK webpage.
What are Gift Guide categories?
These categories refer to gift recipient, like him, her, and kids.
What about Black Friday and Cyber Monday?
Cyber Week content will be labeled with a special hashtag as it has been in previous years. Gift Guides will not be populated in the Cyber Week discovery bubble, just posts tagged with #LTKCyberweek.
Can shoppers favorite my Gift Guide products so they receive Price Drop Alerts during Cyber Week?
Yes.
Can I re-order products in a Gift Guide?
Not now, but we will add this functionality soon! The most recently added product to your Gift Guide displays first.
Can I re-order Gift Guides within the Gift Guide module at the top of my Shop?
Not at this time; the most recently added Gift Guide will display first. However, you can re-order Gift Guides within the Products module of Product Sets.
How will Gift Guides be ordered within recipient categories in the LTK shopping app?
Gift Guides categorized with each unique recipient have the opportunity to appear in that recipient category feed linked from the Gift Guide banner on the LTK shopping app homepage beginning in early November. Gift Guides in recipient categories will be ranked based on a couple factors, largely taking into account overall engagement. Drive clickthrough engagement to your Gift Guides by sharing direct links and LTK app education on social to increase your likelihood of being seen in each recipient category.
Can I add a product to a Gift Guide from the Link Ninja (Product Links) tab in the app or web bookmarklet?
Not at this time.
Can I remove a product from a Gift Guide if it sells out, or add products later?
Yes.
Can I add a product to multiple Gift Guides?
Yes.
Can I share a link to a Gift Guide?
Yes, you can share Gift Guides to social or the web from both the LTK Creator app and the LTK app.
Can I share a link to a product in a Gift Guide?
Yes, from the LTK app.
Can I favorite a product in a set?
Not now, but this functionality will be available soon.
How many products can be in a Gift Guide?
Up to 100.
How many Gift Guides can you have on your LTK Shop?
Up to 100.
You are Awesome. Don't forget it.
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You are Awesome. Don't forget it.
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You are Awesome. Don't forget it.
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You are Awesome. Don't forget it.
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You are Awesome. Don't forget it.
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You are Awesome. Don't forget it.
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You are Awesome. Don't forget it.
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