How to Grow Your LTK Following
October 24, 2022
With 8 million active users browsing the LTK app, LTK shoppers are highly-engaged and have a strong intent to purchase. Grow your LTK Shop audience now by implementing the following strategies!
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Link your LTK Shop in your Instagram and TikTok Bios
Take advantage of LTK's auto-follow feature by adding a link to your Shop (shopltk.com/explore/username) to your Instagram and TikTok bios. When Shoppers click through on your LTK links, they'll automatically be added as followers on your Shop. Over 50% of all LTK sales came directly from the LTK shopping app, so it's crucial that you focus on promoting your content here in order to maximize your earnings.
Include a Call to Action in your Captions
Many of your followers, especially new ones, might not know how the LTK app works. Ensure you're succinctly explaining how to find and follow your Shop in the LTK app, and the benefits of following your Shop (like seeing your exclusive content first in the LTK app's home feed, receiving push notifications any time your publish new content, and favoriting products to receive price drop alerts). Educate your audience in your Instagram captions, and verbally on Instagram Stories.
Film a Screen Recording and Save in an Instagram Highlight or TikTok Post
You can use your iPhone to film a screen recording of how to open the LTK shopping app, search for your Shop, and follow it. Additionally, give your audience a tour of what they'll find in your LTK Shop, showing off your various Collections, how to search and filter your content to view and Shop their favorite brands, or view all of your video posts. Save the screen recording video, and post it to your Instagram Stories using sticker links to your LTK Shop to automatically capture a new audience through LTK's auto-follow feature any time someone clicks through on your sticker links. Save this Story as a highlight for added exposure. If you're active on TikTok, post the tour of your Shop on LTK and pin it to the top of your TikTok feed.
Organize your Instagram Highlights
Create dedicated Instagram Story highlights categorized by product type, price point, or content style (like outfit of the day mirror selfies or flat lays). Each frame of these Instagram Stories should include a link sticker to your Shop on LTK, one of your Collections, or an individual LTK post so you can automatically grow your following when a Shopper clicks through to your Shop.
Post Exclusive Content on LTK
Incentivize your audience to download and follow you on the LTK app by posting exclusive content they can only find there, and promoting it on your social platforms. This could be authentic mirror selfies of your daily outfits, or beauty video tutorials, or even recipes. You want your content to be visible in LTK Shoppers' home feeds, so aim to post 5 times a day. Beware of over-saturating your audience as well! Five posts a day is truly the sweet spot for maximizing your earning potential.
Link Stickers to your Shop on LTK via Instagram Stories
Use your Instagram Stories link sticker functionality by directing your audience straight to your LTK Shop (shopltk.com/explore/username), where they can shop all of your looks in one beautiful feed. You can also share direct links to your Collections and individual LTK posts through the LTK Creator App!
A good rule of thumb is to include LTK link stickers in one out of every four Instagram Stories to capitalize on customer engagement.
Share these LTK Images on your Instagram Stories
Download the image templates here and upload to your Instagram Stories! If you have access to the Instagram Stories’ linking functionality, link to your Shop on LTK (shopltk.com/explore/username) and encourage your followers to ‘Swipe Up’ to download the app and follow you. It’s never been easier for your audience to shop your looks.
Explain the Value of LTK to your Audience
Your followers will never miss a shoppable post you share by following you in the app, as ‘My Feed’ surfaces all of your beautiful content in chronological order.
Plus, once they’ve downloaded the app, they can also screenshot any of your LTK posts on social platforms (such as Pinterest) to instantly get the product details for your look.
Explain this to your audience in a series of Instagram Stories posts, a blog, or as part of a YouTube vlog.
Featured Creators: @authentically.b, @juliahavens, @madisonpayne, @stephtaylorjackson, @laurenkaysims, @sunsetsandstilettos, @ambervenzbox
You are Awesome. Don't forget it.
Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.
You are Awesome. Don't forget it.
Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.
You are Awesome. Don't forget it.
Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.
You are Awesome. Don't forget it.
Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.
You are Awesome. Don't forget it.
Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.
You are Awesome. Don't forget it.
Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.
You are Awesome. Don't forget it.
Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.
You are Awesome. Don't forget it.
Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.