Humans are multi-faceted and have many interests. Think about who you follow on social media - you might follow a mix of food blogs, home decor, comedy, and beauty. Your content mix should emulate what you personally find engaging enough to follow on social media.
The Why & How to Grow Your Audience by Expanding Into New Verticals
Content creators should aim to seem aspirational, yet relatable. To become relatable, share authentic and personal stories on the products you love across a wide variety of content verticals. You are human too, so share the content and products you use in all facets of your life!
LTK has data that proves that the creators who share content across multiple verticals earn the most. If creators expand their content past one single vertical, earnings are expected to grow by 204%.
Currently, 41% of LTK creators post only within one category so you have a large opportunity to differentiate yourself by covering more categories.
We can see that from all the LTK creators on the platform, the more verticals they highlight, the higher chance they have to earn. Aim to share content in at least 3 verticals. @tarynnewton is an expert at combining verticals in her LTK content - posting hybrids of fashion, family, home, and beauty.
LTK’s top-earning creators post on average 4 LTKs a day, and post products in more than 4 verticals..png?width=2002&name=Group%201%20(1).png)
Wondering where to expand your business? Family is the fastest growing vertical - earnings in the family vertical are up 86% over last year. Home & Decor is the second-fastest growing vertical, with earnings up 47% YoY.
Creators that post in the Fashion category should explore Home and Beauty categories in an effort to expand their product offerings, increase following, and earnings. Conversion rates and earnings per click in the Home and Beauty categories are very high, and complement the Fashion vertical.
Tips for Expanding Into the Home Vertical
Home & Decor go hand in hand with Fashion and Beauty - and earnings in the home category are up 47% this year. Even if you aren’t a full-fledged designer, shoppers will still love browsing your #LTKhome finds! In fact, relatability is your secret weapon here. Your followers already adore your style, so they’re sure to engage with your new home content once you start sharing.
Dive into the home vertical by sharing LTKs in your space and link to both your outfit and #LTKhome items! Shoppers like seeing faces, and the transition from fashion to home decor is an easy one. Tag all home items visible in your LTK post, like a full length floor mirror, rug, bed, bedding, chandelier, planter, and faux fiddle leaf fig tree.
Image credits: @fashion_jackson, @fashion_jackson, @mytexashouse, @jasminescrockett, @raising3foodies
Home and interior decor content tips and ideas:
- Stock the holiday bar cart
- Tablescapes for the holidays
- Holiday decor transitions
- Friendsgiving/White Elephant gift exchanges
- Personalized gift guide for the hostess with the mostess
- Five Favorite Holiday Candles
- ‘Real life’ hacks, like how to keep the house in tip-top shape with kids or tricks for hiding cords and wires!
How to Grow Your Beauty Earnings
Chances are you regularly wear makeup and practice a skincare routine, so share this content with your audience! Not only do LTK shoppers want real and honest creator reviews on products before purchasing, they also want to see how to apply and use the beauty products featured, so use LTK video to promote your beauty content.
Make sure you’re consistently tagging your beauty products, even in your fashion or outfit LTKs. LTKs can include the full run of makeup products you used that day, or something simple like your lip balm, moisturizer, and dry shampoo.
Image credits: @fashion_jackson, @laurenelyce, @andeelayne, @hauteofftherack
More beauty content ideas:
- Date night “Get Ready with Me” video
- How to: easy 5-minute morning makeup routine
- Nighttime skincare routine
- My hair blow out essentials: tools and products
- What’s in your everyday makeup bag
Family - The Fastest Growing Vertical
Even if you don’t have children or a partner yourself, you can still incorporate family content, especially during the holidays. Take advantage of the growth the family vertical has seen in the last year - earnings are up 86%!
Get real • Use your channels as an outlet to connect with audiences on a stronger level by sharing stories and tips of your family affairs during the holidays. Whether it’s traditions around decorating the tree, or matching pajama sets and christmas lists, take your followers along on your at-home family holiday moments.
Get on parents’ nice lists • When curating holiday content or gift guides in the Family vertical, cater to busy families by sharing retailers who offer perks like free shipping, price matches, discounts, or other motivators.
Image credits: @hauteofftherack, @stephtaylorjackson, @thesisterstudioig, @jasminescrockett
Family holiday content ideas:
- ‘Holiday lists’ from your kids – get personal feedback from your family members on what they want this year and posts gift guides by personas/people
- Essential for easy morning routines - how to pack a lunchbox
- Gift guide for the teacher or teacher’s assistant
- Styling your family holiday card
- Birthday party ideas
- Prepping the fam for colder months
- How to: Packing the family for a trip
- Behind the scenes family decorating or traditions
- Your kids’ go-to holiday outfits or special occasion looks
When you keep content authentic and share what you truly love, your followers will love it too - whatever the category. Expand your verticals and start earning more!